Social & Content Marketer

Tractian • Atlanta, GA

4d

About The Position

TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions. As a Social & Content Marketer at Tractian, you’ll own and scale our social and content presence for the US. Turn complex industrial and technical topics into clear, compelling stories that drive awareness, engagement, and pipeline. You’ll work closely with the SEO Manager, Sales, and Marketing teams to plan and execute blog, social, and long-form content (including ebooks and whitepapers), ensuring every piece is strategic, data-informed, and aligned with Tractian’s go-to-market goals. This is a hands-on, high-impact role for someone who blends strong storytelling with performance thinking to help position Tractian as a leader in industrial technology.

Requirements

• Proven experience in social media marketing, content marketing, or digital media, ideally in B2B or tech environments.
• Strong understanding of SEO-driven content strategy and how social, blog, and long-form content work together.
• Hands-on experience with social media platforms (LinkedIn, X/Twitter, Reddit, Instagram, YouTube, etc.) and analytics tools.
• Excellent writing and editing skills, with experience producing both short-form and long-form content for US audiences.
• Strong communication and presentation skills, with the ability to collaborate cross-functionally.
• Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
• Positive, proactive mindset with strong ownership and accountability.

Nice To Haves

• Experience producing long-form assets such as ebooks, whitepapers, reports, or research-driven content.
• Familiarity with content management systems (CMS), email marketing, AI content tools, and marketing automation tools.
• Working knowledge of graphic design or video tools (Adobe Creative Suite, Figma, etc.).
• Background in public relations, brand management, or community building.
• Experience running A/B tests, optimizing digital campaigns, or experimenting with new content formats.
• Previous experience in industrial technology or related industries, such as manufacturing, industrial IoT, predictive maintenance, automation, or enterprise B2B SaaS.

Responsibilities

• Develop and execute social media strategies that increase brand awareness, engagement, and support marketing and sales goals.
• Own and manage all Tractian US organic social media channels, ensuring a consistent voice, positioning, and adherence to brand standards across platforms.
• Create, curate, and manage content across formats including written posts, visuals, short-form video, campaigns, and other social-first assets.
• Lead blog content creation for the US market by owning the editorial calendar; writing, editing, and publishing high-quality, SEO-friendly content; and partnering closely with the SEO Manager on topic planning, keyword strategy, content structure, and publishing cadence.
• Collaborate on long-form content initiatives such as ebooks, whitepapers, guides, and pillar content by supporting content strategy, research, writing, and promotion across channels.
• Monitor, engage with, and respond to online communities to foster meaningful conversations that support lead generation and sales.
• Develop and expand community and influencer outreach by identifying and managing partnerships that grow reach, credibility, and engagement.
• Track, analyze, and report on performance metrics across social, blog, and content initiatives, using insights to continuously refine strategy.
• Collaborate closely with Sales and GTM/Product Marketing teams to align messaging, support campaigns, and monitor how Tractian is positioned in the market.
• Contribute to the development and growth of the marketing department by bringing new ideas, testing new formats, and helping define best practices for social and content at Tractian.

Benefits

• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days
• 401(k) Retirement Plan
• Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
• Gympass Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees