Content Marketer/Writer

Black Duck Software • Burlington, NH

2d

About The Position

Black Duck Software, Inc. helps organizations build secure, high-quality software, minimizing risks while maximizing speed and productivity. Black Duck, a recognized pioneer in application security, provides SAST, SCA, and DAST solutions that enable teams to quickly find and fix vulnerabilities and defects in proprietary code, open source components, and application behavior. With a combination of industry-leading tools, services, and expertise, only Black Duck helps organizations maximize security and quality in DevSecOps and throughout the software development life cycle. We are looking for a Content Marketer and Writer to join our marketing team and help drive our strategic objectives. Why You’ll Love This Role As a Black Duck Content Marketer and Writer, you’ll work with product marketing managers, product managers, consultants, and other subject matter experts (SME) to craft engaging and effective web pages, blogs, e-books, case studies, video scripts, and other content that fuels our marketing programs. You'll support demand generation, brand campaigns, SEO, public relations, and more. Your impact will be felt throughout the marketing team and beyond as you leverage your exceptional writing skills and relationship-building acumen with cross-functional colleagues. You’ll bring a hands-on approach to technology and our products and possess a natural curiosity to learn more. You’ll help create, enhance, and expand our current set of content assets to engage our personas and move them through the buyer’s funnel. Beyond excellent writing skills, you'll think strategically to understand how content works across marketing and other functions, as well as the requirements of those teams that content must meet. You love collaborating with colleagues but also possess the ability to work independently to research, analyze, summarize, and translate technical information into effective content for developers and business decision makers. You have experience in leveraging AI tools (MS Copilot, WRITER AI, etc.) for research and content development.

Requirements

• 3-5 years of experience in writing for a marketing team in a technical industry
• Experience in B2B enterprise environments and creating content for the buyer’s journey
• Experience in developing and executing content strategies and plans for B2B marketing teams
• Experience using AI tools to research, analyze, and create compelling content
• Bachelor’s degree in technical writing, communications, English, or a related field
• Excellent written, oral, analytic, and organizational skills
• Detail orientated, and able to think and write in context with the target audience
• Familiarity with personas and creating content for their appropriate technical depth
• Familiarity with B2B technology buyer’s journeys and creating appropriate content for each stage
• Familiarity with messaging elements (e.g., value propositions, proof points, etc.) and incorporating them into content assets
• Self-motivated and able to perform in a matrixed, fluid environment
• Possess creativity and natural curiosity
• Able to work independently and as part of a team

Nice To Haves

• Experience in developing marketing content for software and security products
• Experience in developing content for organic and inorganic traffic generation
• Comfort with creating content of various lengths and formats (white papers, e-books, blog posts, videos, web pages, etc.)

Responsibilities

• Translate technical information into clear, concise, and effective content for both technical and non-technical audiences
• Create content for demand generation, web, brand, blog, and other uses
• Work cross-functionally with SMEs in Product Marketing, Field Support, Sales, Training, and Product Management
• Work cross-functionally with stakeholders in Marketing and other departments to ensure the right content is created, published, promoted, and measured accordingly
• Assist in defining standards, style, and terminology

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level