Social Media Manager

Retool

9d

About The Position

You’re a strategic, creative force who lives and breathes digital culture. As
our Social Media Manager, you'll shape how Retool shows up online—translating
what we build into content that resonates with our audience of engineers and
business builders.

This role goes beyond publishing content. You'll help establish Retool's voice
in the enterprise AI app development era, build a community of advocates, and
drive meaningful engagement on the platforms that matter most to our audience.
You'll also play a key role in evolving our brand voice—ensuring consistency
while helping us stand out as a differentiated and trusted choice in a crowded
AI tools landscape.

Requirements

• 5+ years of experience managing social media for B2B tech companies, with a track record of growing engagement and community
• Proven experience building and scaling a YouTube and/or short-form video strategy, including content planning, production, and performance tracking
• Strong video creation skills: ability to concept, produce, and edit short-form content that is fast, genuine, and algorithm-aware—without over-producing it
• Experience developing and executing a Reddit strategy, with a real understanding of community norms, when to engage, and when to stay out of the way
• Excellent writing and editing skills with the ability to adapt tone across platforms and audiences
• Ability to translate complex technical concepts into compelling, accessible content without losing accuracy
• Proficiency in Figma for creating and customizing on-brand templates and product visuals
• Analytical mindset with experience using performance data to guide content decisions and posting strategy
• Comfortable operating with a lightweight approval process and moving quickly—especially for time-sensitive short-form content where publishing speed matters
• Strong organizational skills and ability to manage multiple priorities across platforms, campaigns, and stakeholders
• Collaborative approach with experience working cross-functionally with brand, product marketing, and developer relations teams
• An AI-first and AI-curious approach to everything you do

Responsibilities

• Own and evolve Retool's social media strategy, with LinkedIn and YouTube as the primary investment channels—and a thoughtful, platform-appropriate presence on X, Reddit, and emerging channels
• Lead our YouTube strategy end-to-end: originate short-form video content (YouTube Shorts), manage distribution, and grow our channel as a compounding discovery engine for the Retool brand
• Create and manage content that highlights our product, customer use cases, and Retool's positioning
• Partner with Demand Gen and Brand to support and amplify campaigns on social, ensuring maximum reach at key launch moments
• Monitor and authentically engage with builders on Reddit and other forums, identifying opportunities to contribute value—not just broadcast
• Build and support our internal advocacy efforts, including empowering individual Retools on social channels and working with senior executives to build their organic following 
• Collaborate cross-functionally with Content, Product Marketing, and DevRel to surface strong stories and content ideas ahead of the curve
• Develop and maintain a social listening strategy using Meltwater to track brand perception, competitive signals, and community sentiment
• Track and analyze performance across platforms and use data to continuously refine our approach, format mix, and posting cadence

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees