Social Media Manager

Symetria Recovery•Chicago, IL

4d•$50 - $100

About The Position

Who We Are: Symetria Recovery is the #1 outpatient rehab in Illinois and Texas. It started with three simple, yet game-changing core beliefs: Addiction is a disease; co-occurring mental health conditions should be addressed, and patients deserve respect, not judgement. Symetria Recovery provides comprehensive substance abuse treatment with a focus on Medication-Assisted Treatment (MAT) in a welcoming outpatient setting. Unlimited clinical services are available to our patients under our bundled-service delivery model. Key services delivered through our Opioid Treatment Program (OTP) licensure include MAT, medically monitored psychiatric care, individual therapy, group therapy (IOP), 6-day-per-week nursing care, and ongoing aftercare. Most of our patients being provided medication receive Buprenorphine products, but they can also receive Methadone, and any other FDA-approved medication for addiction. What You Will Do: Develop and maintain a structured social media content calendar aligned with marketing initiatives, clinic updates, and brand priorities. Monitor and manage engagement across social channels, including comments, messages, and mentions, while following established guidelines for patient privacy and HIPAA compliance. Track, analyze, and report on social media performance metrics (engagement, reach, audience growth, and content effectiveness) and use insights to refine content strategy. Collaborate with clinical leadership, operations, and marketing teams to identify content opportunities that highlight patient education, recovery stories, and Symetria’s treatment approach. Stay current on social media trends, platform updates, and healthcare marketing best practices to ensure content remains relevant, compliant, and impactful. Audit and take ownership of Symetria’s existing social media platforms by assessing the current state, cleaning up profiles, and establishing a consistent brand presence. Build and manage an organic social media strategy across platforms including LinkedIn, Facebook, Instagram, and others as appropriate. Evaluate and recommend additional platforms that align with Symetria’s brand, audience, and growth goals. Develop clear guidelines for responding to inquiries and engaging with audiences across social channels. Create and manage content that speaks to multiple audiences, including prospective patients, referral partners (PCPs, ERs, courts, employers), MAT patients, and IOP program participants. Repurpose existing assets—such as blog content, podcast interviews, and clinic-level photography—into engaging, social-ready formats. Ensure all content complies with platform policies related to addiction, recovery, and mental health while maintaining sensitivity and effectiveness. Establish the foundation for a scalable social media function as the organization continues to grow. Come join a team that believes in and has a passion for providing personalized care to each individual that is a part of Symetria Recovery!

Requirements

Prior social media management experience in healthcare, behavioral health, or addiction treatment.
Strong understanding of HIPAA considerations and patient privacy requirements in social media content.
Ability to write stigma-aware, clinically sensitive copywriting related to addiction and recovery.
Familiarity with platform policies governing healthcare and behavioral health content.
Experience auditing existing social accounts and developing a forward-looking strategy.
Ability to evaluate and recommend new platforms based on audience fit and brand goals.
Experience independently managing a social media content calendar with minimal oversight.
Must be based in the United States.

Nice To Haves

Experience supporting social media strategy for a multi-location healthcare organization.
Basic design skills using tools such as Canva or similar platforms.
Understanding of how organic social media supports SEO, brand visibility, and referral pipelines.
Familiarity with the Illinois or Texas healthcare markets.

Responsibilities

Develop and maintain a structured social media content calendar aligned with marketing initiatives, clinic updates, and brand priorities.
Monitor and manage engagement across social channels, including comments, messages, and mentions, while following established guidelines for patient privacy and HIPAA compliance.
Track, analyze, and report on social media performance metrics (engagement, reach, audience growth, and content effectiveness) and use insights to refine content strategy.
Collaborate with clinical leadership, operations, and marketing teams to identify content opportunities that highlight patient education, recovery stories, and Symetria’s treatment approach.
Stay current on social media trends, platform updates, and healthcare marketing best practices to ensure content remains relevant, compliant, and impactful.
Audit and take ownership of Symetria’s existing social media platforms by assessing the current state, cleaning up profiles, and establishing a consistent brand presence.
Build and manage an organic social media strategy across platforms including LinkedIn, Facebook, Instagram, and others as appropriate.
Evaluate and recommend additional platforms that align with Symetria’s brand, audience, and growth goals.
Develop clear guidelines for responding to inquiries and engaging with audiences across social channels.
Create and manage content that speaks to multiple audiences, including prospective patients, referral partners (PCPs, ERs, courts, employers), MAT patients, and IOP program participants.
Repurpose existing assets—such as blog content, podcast interviews, and clinic-level photography—into engaging, social-ready formats.
Ensure all content complies with platform policies related to addiction, recovery, and mental health while maintaining sensitivity and effectiveness.
Establish the foundation for a scalable social media function as the organization continues to grow.