Social Media Manager, Lume and Mando

Lume Deodorant • New York, NY

12d • Hybrid

About The Position

Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.
Lume and Mando are part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

As part of the Communications team, this role will help drive awareness and brand love at the top of the funnel for both Lume and Mando. The team is responsible for shaping our voice, amplifying our message through organic channels, and ensuring our storytelling connects with audiences in an authentic way. We’re collaborative, fast-moving, and deeply plugged into culture, balancing creative instincts with strategic thinking to build brands people genuinely care about.
We’re looking for someone who can build a point of view. As Social Media Manager, you’ll define how Lume and Mando show up across our owned social channels—shaping the voice, tone, and creative direction that make our brands feel unmistakably alive on the internet. This role is for someone who deeply understands internet culture, thinks in narratives not just posts, and knows how to balance creative instincts with performance-driven strategy.

Requirements

• Bachelor’s degree required
• Experience in social media marketing
• Feel comfortable in front and behind the camera
• Are deeply curious and consistently up to date on evolving best practices across channels
• Deeply consumer-centric and trend driven - you know how to uncover new upcoming trends and translate it into branded content
• Excellent communication skills with the ability to inspire and motivate cross-functional partners

Responsibilities

• Develop and execute Lume and Mando’s organic content strategies across platforms through compelling storytelling, community development, and experimentation
• Lead content creation and execution of the content calendar, including briefing, filming, posting, and copywriting
• Translate brand campaigns and activations into platform-native content
• Ensure brand consistency across all social channels
• Track, analyze, and leverage social performance metrics to help optimize engagement, reach, and overall social presence
• Collaborate cross-functionally with influencer marketing, performance marketing, events, and brand teams to ensure alignment across channels and identify socially native opportunities
• Stay plugged into emerging social trends and identify new opportunities to activate cultural moments and viral trends

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

What This Job Offers

• Job Type: Full-time
• Career Level: Manager