Social Media Manager

Brady Sullivan Properties • Manchester, NH

2d

About The Position

Brady Sullivan Properties is recruiting for a Social Media Manager to join our marketing team. This role is ideal for an innovative individual passionate about content creation, social media strategy, and brand development, for our new lease-up communities. The successful candidate will be responsible for developing engaging video content, managing multiple social media platforms, and driving brand awareness through effective digital marketing techniques.. A strong understanding of SEO, analytics, and graphic design tools is essential to optimize content performance and audience engagement.

Requirements

• Proficiency in SEO best practices, keyword research, and web analytics tools such as Google Analytics.
• Strong graphic design skills with experience in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Familiarity with social media management platforms like Hootsuite, Buffer, and other scheduling tools.
• Knowledge of social listening tools to monitor brand reputation and audience feedback effectively.
• Experience in social media marketing strategies including Facebook Advertising campaigns.
• Excellent proofreading skills ensuring high-quality content output.
• Ability to develop compelling branding strategies that resonate across digital platforms.
• Strong relationship management skills to foster community engagement across multiple channels.
• Bachelor’s degree in Marketing or Communications, or a related major
• Minimum of 5 years of marketing
• Ability to work independently
• Exceptional organizational, multi-tasking and time management skills

Responsibilities

• Develop, produce, and publish high-quality video content tailored for our social media accounts that align with brand messaging and audience interests.
• Manage and grow social media presence across platforms such as Facebook, Instagram, Twitter, and LinkedIn using tools like Hootsuite and Buffer.
• Visiting properties to capture photos and videos, attend community events, and collaborate with on-site teams to help establish each property's brand and identity.
• Support new property launches, leasing traffic generation, and lead conversion.
• Conduct keyword research and implement SEO strategies to improve content visibility and search rankings.
• Monitor social listening channels to gauge audience sentiment, identify trends, and inform content strategy adjustments.
• Design compelling graphics, thumbnails, and visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Plan and execute social media advertising campaigns including Facebook Advertising to increase reach and engagement.
• Analyze web analytics with Google Analytics and web analytics tools to track performance metrics and optimize marketing efforts.
• Engage with followers through relationship management techniques to foster community growth and brand loyalty.
• Proofread all content for accuracy, clarity, and brand consistency before publishing.
• Stay updated on the latest digital marketing trends, social media management best practices, and emerging technologies in e-commerce and video editing.
• Working closely with property teams to promote grand openings, events, leasing specials

Benefits

• We offer our full time employees an extensive benefits package including paid vacation time, company-paid employee health, dental, disability income protection, and basic life insurance. We also offer participation in our 401(k) retirement savings plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level