Social Media Manager
About The Position
Manage the day-to-day scheduling, messaging, and monitoring for assigned brands and social channels. The Bi-lingual Social Media Associate will collaborate closely with brand management, graphics, producers, and influencer managers to craft compelling organic social content for social platforms such as X, Instagram, Facebook, and TikTok, aligning with the overarching brand strategy. Captures and creates social media content and performs basic social media editing Craft compelling copy that aligns with the brand persona and encourages engagement. Create and manage social content calendars to support the department’s overarching Marketing and assigned Brand’s Calendar. Ensure that content aligns with the brand's tone, voice, and visual guidelines across all platforms. Use social listening tools to insert the brand into relevant trending conversations in the industry. Remain up to date with industry trends and best practices to ensure that social strategies and content is optimized for each platform.
Requirements
- Bachelor’s degree in communications, marketing, digital communications, or related field required.
- 3+ years of experience in managing social media platforms and content for Instagram, Facebook, X, TikTok, etc.
- Understand brand voice and tone, specifically with the X platform.
- Demonstrated success in digital or social media strategy, translating brand marketing messages into engaging content.
- Experience collaborating closely with Brand Management and Digital teams to optimize content for brand awareness and engagement.
- Experience with planning, management, execution, and performance reporting on social platforms.
- Ability to work in a collaborative environment as well as work independently on projects.
- Excellent verbal and written communication skills.
Responsibilities
- Manage the day-to-day scheduling, messaging, and monitoring for assigned brands and social channels.
- Collaborate closely with brand management, graphics, producers, and influencer managers to craft compelling organic social content for social platforms such as X, Instagram, Facebook, and TikTok, aligning with the overarching brand strategy.
- Captures and creates social media content and performs basic social media editing
- Craft compelling copy that aligns with the brand persona and encourages engagement.
- Create and manage social content calendars to support the department’s overarching Marketing and assigned Brand’s Calendar.
- Ensure that content aligns with the brand's tone, voice, and visual guidelines across all platforms.
- Use social listening tools to insert the brand into relevant trending conversations in the industry.
- Remain up to date with industry trends and best practices to ensure that social strategies and content is optimized for each platform.
Benefits
- Amazing opportunities for career progression
- Dynamic, fun, entrepreneurial and diverse culture
- Medical (PPO or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision and Telemedicine
- Health and wellness are a top priority – committed to self-care
- 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals)
- 2 Company-Wide Breaks, Summer & Winter
- Generous Paid Time Off and Paid Holidays
- Sick Time
- Employer Paid Life Insurance
- Health Savings Account (company contributes $40 bi-weekly)
- Voluntary Life and Dependent Insurance, Short-Term Disability, Long-Term Disability, Accident, and Critical Illness
- Employee Assistance Program
- Business casual atmosphere – jeans and sneakers are okay by us
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
