Social Media Manager
University of Arkansas•Little Rock, AR
1d
About The Position
The Social Media Manager will provide support to the University of Arkansas System Division of Agriculture Cooperative Extension Service in all areas of social media management.
Requirements
- A bachelor’s degree in digital media production, technical writing, journalism, mass communication, English or related field is required.
Nice To Haves
- 3 years’ experience in social media management
- Experience managing Facebook, Instagram, Reels, X, Pinterest, YouTube and LinkedIn.
- Proficiency with design tools (Canva, Adobe Creative Suite) and social scheduling tools (e.g. Social Pilot)
- Excellent verbal and written communication skills
- Ability to adapt content for diverse audiences
- Strong photography and video editing skills
- Experience creating videos (shooting and editing using smartphone) as well as knowledge and experience creating branded videos for social media and digital media
- Knowledge/awareness of WCAG accessibility standards
- Experience with paid ads and boosted posts in all social media platforms
- Positive and collaborative work ethic
Responsibilities
- Write, edit, design, and publish engaging and accessible content daily (e.g., original text, photos, videos, and graphics) that meets platform-specific requirements on all Extension social media platforms.
- Oversee social media strategy and execution, including content planning, execution, and day-to-day engagement with followers.
- Oversee design of social media accounts (e.g. Facebook timeline cover, profile pictures and branded images)
- Analyze performance metrics for social media campaigns, using insights to refine strategy and improve engagement and reach.
- Schedule content in advance to ensure consistent presence.
- Provide technical support and assistance with employees’ social media (troubleshooting, strategy advisement, account registry, analytics etc.
- Maintain social media governance process and recommend best practices for employee social media business accounts
- Plan and conduct regular social media training for employees
- Attend major Division events for social media coverage
- Monitor analytics regularly and collaborate on content with news writers
- Research and recommend trending social media platforms for use by Extension business accounts
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
