Social Media Manager

KEEN Footwear•Portland, OR

3d•$96,500 - $102,000

About The Position

The Social Media Manager is responsible for executing social media content across key platforms to support brand storytelling, campaigns, and business goals. This role manages content planning, publishing, and performance tracking, while partnering with cross-functional teams and external collaborators to deliver timely, on-brand social content. With a strong focus on execution and optimization, the Social Media Manager helps ensure a consistent brand presence and meaningful engagement across social channels.

Requirements

Bachelor's Degree in Marketing, Communications, Digital Media, Journalism, or related field preferred.
Minimum five (5) years of content creation or social media experience.
Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
Passion of trail/outdoor culture, including performance product, athletes, sustainability, and community credibility
Proven ability to translate technical and performance narratives into culturally relevant, social-first content across platforms
Highly fluent in platform-native social storytelling (Instagram, TikTok, Pinterest), with a strong POV on trends, formats, and pacing
Metrics-literate, using performance insights to refine creative strategy while protecting brand voice and authenticity

Nice To Haves

Strong fashion and cultural literacy is a plus, with awareness of seasonal trends, collaborations, runway moments, and lifestyle storytelling
Skilled cultural observer with the judgment to identify meaningful trends
Strong creative partner with the ability to collaborate cross-functionally and with creators and athletes

Responsibilities

Executes KEEN’s global social media strategy across Meta (Instagram, Facebook), TikTok, Pinterest, and emerging platforms
Implements global KPIs, channel playbooks, and content frameworks in partnership with Brand and Marketing leadership
Maintains a consistent global brand voice aligned with KEEN’s hybrid life ethos, outdoor credibility, product innovation, and KEEN Effect commitments
Manages content scheduling and calendar execution to ensure consistent, on-time publication across channels
Partners with Global Brand, Creative, and Product teams to shape social-first storytelling for global campaigns, product launches, collaborations, and impact initiatives
Coordinates with photographers, agencies, and production partnersto execute social-first content needs
Provides guidance to regional teams on social-first content formats, platform-specific execution, and storytelling standards
Supports global content moments (campaign shoot, events, activations etc) to ensure capture of social-first assets, including short-form video, BTS, and real-time storytelling
Complies and delivers weekly and quarterly performance summaries across platforms and regions
Analyzes performance, audience behavior, and platform trends to surface insights, learning agendas, and optimization opportunities
Socializes global insights, creative best practices, and platform updates across regions to elevate execution worldwide
Tracks and reports on ROI
Supports execution of global creator and partner strategies in collaboration with PR, Brand, and Creative teams
Develops and briefs content with photographers, agencies, and creators
Supports regions in identifying, vetting, and managing creators aligned with KEEN’s brand values, product focus, and community ethos
Collaborates with Global Brand Marketing, Creative, PR, E-commerce, Product, and KEEN Effect teams
Works closely with regional social and marketing teams, providing tools, guidance, and support while respecting local nuance
Aligns global social strategy with broader integrated marketing efforts across paid, earned, and owned channels