Social Media Manager

Gorilla USA Corp•Los Angeles, CA

15h•$70,000 - $90,000•Hybrid

About The Position

Gorilla Energy, a top 10 global energy brand, is disrupting the US energy category. Backed by expertise across various beverage brands, Gorilla Energy is a unique startup with a history of success in delivering great tasting drinks with better for you ingredients, as well as forging strong social and distribution partnerships. Join us as we grow and transform the energy drink market. We’re looking for a dynamic, culture obsessed Social Media Manager to lead and elevate the social presence of Gorilla Energy. This is not a corporate, buttoned up brand. Gorilla is bold, raw, and built for people who grind. We show up in the octagon, skate parks, gyms, on the track, at fight nights, at car meets, and on the streets. You’ll own the day to day social strategy and execution across Instagram, TikTok, YouTube Shorts, and emerging platforms. You’ll help create scroll stopping content, build community, work directly with athletes and influencers, and help define how Gorilla shows up in the U.S. as we scale nationally. If you’re equal parts creative and operator and you want to build a challenger beverage brand with real momentum, this role is for you.

Requirements

Bachelor’s degree
4-6 years of social media experience
Proven track record of growing brand accounts
Strong short-form video editing skills
Proficiency in Adobe Creative Suite, CapCut, and Figma
Experience managing multiple projects in fast-paced environments
Strong written and verbal communication skills

Nice To Haves

Paid social experience (Meta, TikTok)
Experience working with athletes or sports personalities
Experience in beverage, CPG, fitness, or culture-driven brands
Familiarity with AI creative tools

Responsibilities

Build and execute Gorilla’s U.S. organic social strategy.
Develop content pillars across Fight, , Skate/Street, Drift, Product - Forward, and Events.
Align social with sampling, retail activations, paid media, and e-commerce.
Shoot and edit high energy short form content (Reels, TikTok, Shorts)
Capture real-time content at events, gyms, fight nights, and activations
Create product-forward creative that feels premium but gritty
Develop shot lists and collaborate on larger campaign shoots
Own day to day community management
Build authentic engagement, not vanity metrics
Identify emerging creators and athletes aligned with the brand
Help scale priority markets through geo-focused content
Track KPIs across reach, engagement, saves, shares, and follower growth
Translate insights into creative optimizations
Present monthly performance recaps and growth recommendations