Social Media Manager

HearstNew York, NY
9h$67,000 - $76,500Hybrid

About The Position

Harper’s BAZAAR is looking for a dynamic Social Media Manager to shape how one of the world’s most iconic fashion brands shows up across social platforms. This role sits at the center of our digital storytelling—driving audience growth, cultural relevance, and commercial impact through smart, creative, and data-informed social strategy. About Hearst Magazines (Why Us?) Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S.—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics — inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world—and together, we are shaping what’s next.

Requirements

  • Experience managing social media for a major brand, media company, or fashion/luxury publisher, with a strong track record of growth and engagement
  • Deep understanding of platform-specific strategy, particularly across Instagram, TikTok, and emerging social channels
  • Strong editorial judgment with the ability to translate fashion, beauty, and culture into compelling social-first storytelling
  • Comfort using analytics and performance tools to inform strategy and optimize results
  • Excellent communication and collaboration skills, with experience partnering across editorial, video, and commercial teams
  • Ability to thrive in a fast-paced, deadline-driven newsroom environment

Responsibilities

  • Develop and execute a cross-platform social media strategy aligned with Harper’s BAZAAR’s editorial vision, audience growth goals, and revenue priorities
  • Lead day-to-day social publishing across Instagram, TikTok, X, Pinterest, and emerging platforms, including content planning, scheduling, voice, and optimization
  • Partner closely with Fashion, Beauty, Culture, Video, Commerce, and Audience Development teams to support launches, campaigns, fashion moments, and tentpole events
  • Analyze performance across platforms and apply insights to refine content strategy, timing, and audience targeting
  • Oversee workflows, freelancers, and junior editors to ensure speed, consistency, and high-quality execution aligned with brand voice
  • Collaborate with branded content, affiliate, and marketing teams to ensure social strategy supports commercial and partnership objectives

Benefits

  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
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