Social Media Manager

Roofr

8d•Remote

About The Position

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products. We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact. This position is for an existing vacancy. If you love social media, roofing, and am passionate about being creative with video content, then this role is for you. Roofr is hiring a Social Media Manager to own our social and influencer strategy, and content creation for our social channels. This person will work with Design, Product Marketing, Partnerships, Content, and the broader Roofr team to craft strategic social campaigns and content creation. The person in this role will be responsible for growing awareness of our products, driving MQLs, engaging with customers online, and growing the Roofr brand online.

Requirements

Bachelor's degree in marketing, communications, or blue collar experience
5+ years of experience as a social media manager, including experience overseeing spend/budget, and growing social channels
2+ years experience managing influencers and online partnerships
A killer personal social media presence and/or proven experience growing a professional social media account
Experience creating social campaigns, and executing independently
SEO/AEO knowledge for YouTube and other social channels
Creativity, imagination, humor, and attention to detail
Comfortable putting your face online for the Roofr brand and acting as Roofus, our brand mascot
Experience or significant interest in roofing, technology, or construction

Responsibilities

Manage all social media channels including Facebook, Instagram, TikTok, LinkedIn, X (Twitter), YouTube. This includes overseeing all strategy, filming and editing video content, and working with the Design team for static posts.
Identify unique sponsorship and influencer opportunities, owning outreach, contract creation, and influencer management.
Strategize, plan, and execute social media contests and giveaways .
Own the social media calendar (7-10 weekly posts per channel) including video creation, art direction, caption writing and visual creation.
Get creative with converting blogs, webinars, and other content into social posts.
Leveraging our company mascot, Roofus, in videos and social content.
Stay on top of trends and post timely videos that will resonate with our audience.
Travel to trade shows and Roofr hosted events across Canada and USA to capture content (passport required).
Promptly respond to comments and messages on all social channels to answer questions and keep users engaged.
Learn the Roofr CRM, and engage with comments online about our product.
Edit videos.
Report social metrics on a weekly basis and run tests to identify what drives growth, and adjust the strategy accordingly.
Boosting strategic posts to drive following, engagement, MQLs, etc.
Work with the Marketing team to ensure timely and creative posts for campaigns, product launches, events, special announcements, hiring, etc.
Work with the Community Manager to expand the Roofr online network.
Project management in Asana, and owning the internal library (Notion)
Additional content and social media ad-hoc work as required.

Benefits

1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
1 Friday off per month (we call those our laundry days!)
Company wide paid shutdown for the week between Christmas and New Years
Flexible time off
80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
RRSP/401k match
Generous Parental Leave policy
We host an annual company retreat with great team building activities
Ample learning and development opportunities to continue growing your career
Home office setup stipend
Internet and phone allowance
Remote first culture
Weekly Friday paydays!