Social Media Manager

Mom's Meals•Ankeny, IA

8d•Hybrid

About The Position

The Social Media Manager is responsible for shaping, executing and optimizing the social media strategy across all owned channels to elevate the Momâs Meals brand and meaningfully engage key audiences. This role manages content creation, channel publishing, influencer partnerships, community engagement, analytics and social listening. They collaborate closely across the marketing team to ensure content is aligned, timely, on-message and strategically advancing business goals. The ideal candidate is a proactive storyteller and digital strategist who understands the role of social media in advancing brand reputation, thought leadership and growth. They are creative, resourceful and capable of creating thumb-stopping content even with limited resources and a regulated communications landscape. Brings proven experience building and managing influencer or ambassador programs, including sourcing partners, negotiating collaborations, managing contracts/deliverables and measuring impact. Thrives in fast-paced environments, confident using data, insights and social listening to guide decisions. Prefer local/hybrid (onsite 3 days/week), but open to considering fully remote with travel to the Ankeny headquarters quarterly.

Requirements

Bachelorâs degree in Marketing, Communications, Journalism, Digital Media, or related field
4â7 years of experience managing social media for a brand, agency, nonprofit, or communications-driven organization
Proven experience developing and managing influencer or ambassador programs across multiple tiers (micro to macro creators)
Expertise in major social platforms (Facebook, LinkedIn, Instagram, X, YouTube) and emerging channels
Strong writing, editing, and creative development skills across formats (copy, graphics, video)
Proficiency with social media management and reporting tools.
Ability to interpret social analytics and use data to inform content strategy, engagement approaches, and influencer ROI
Understanding of brand management, reputation management, and the nuances of communicating in regulated environments
Highly organized and able to prioritize and drive efficiency in your work to deliver on time in support of aggressive goals
Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and growth

Nice To Haves

Experience in health care, senior care, nutrition, or other regulated industries

Responsibilities

Develop and manage a strategic social media plan and editorial calendar aligned with business goals. Identify opportunities for thought leadership, storytelling and amplification to support brand goals
Develop and manage influencer and ambassador partnerships â including sourcing, contracting, briefing, and coordinating content â to amplify brand storytelling and reach key audiences
Create, edit and publish posts across all social platforms. Produce or coordinate creation of graphics, short-form video, animations and other assets. Ensure all content meets brand and accessibility standard
Monitor, moderate and respond to community engagement in alignment with brand and company guidelines
Work closely across the Marketing team on messaging priorities and collaborate to support integrated campaigns, events and storytelling initiatives. Partner with Human Resources and other internal teams for internal culture content, recruitment marketing and other awareness opportunities
Track social and influencer campaign performance using analytics dashboards, measure engagement, reach, sentiment, and impact. Provide actionable insights to improve content strategies
Conduct social listening to identify trends, risks, opportunities, audience behaviors, and competitive insights. Provide actionable insights to improve brand reputation and/or campaigns
Protect the brand by ensuring all content â internal or creator-generated â meets regulatory, privacy, and brand standards