Social Media Manager

Advisor360 • Needham, MA

3h • $92,000 - $105,000

About The Position

The Social Media Manager will develop and execute social media strategies that enhance Advisor360°'s brand presence and engagement across multiple platforms. Reporting to the Director of Corporate Marketing, you will work cross-functionally with marketing, sales, and HR teams to ensure our social media initiatives align with company mission and brand strategy. In this role, you'll craft compelling narratives that communicate Advisor360°'s unique value to diverse audiences—from advisors and broker-dealers to RIAs and investors. You'll manage our social media channels and campaigns to attract, engage, and retain customers while promoting a brand image that reflects our commitment to innovation and customer satisfaction.

Requirements

• 5+ years of experience in social media management and strategic communications
• Proven track record of developing and executing successful social media strategies that drive measurable business results
• Strong understanding of social media platforms and analytics tools (Sprout Social, Gaggle Amp etc)
• Exceptional communication: Outstanding writing and verbal skills with confidence engaging across all levels of the organization
• Strategic thinking: Ability to think big picture while maintaining exceptional attention to detail in execution
• Editorial mindset: Deep understanding of audience behavior and content consumption patterns
• Project management: Demonstrated success leading multiple initiatives simultaneously
• Relationship building: Proven ability to forge partnerships with peers, stakeholders, and executives while influencing outcomes
• Proactive self-starter: High initiative, critical thinking, and problem-solving abilities

Nice To Haves

• Experience in financial services or fintech a plus
• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or related field preferred

Responsibilities

• Develop and execute comprehensive social media strategies aligned with marketing and brand objectives
• Serve as the social media subject matter expert within the marketing team, providing strategic insights and competitive intelligence to the team, stakeholders, and executive leadership
• Create and maintain a social media performance scorecard with regular reporting on KPIs
• Utilize social listening tools to monitor industry trends, competitive performance, and audience sentiment—translating insights into actionable strategies
• Develop and oversee a comprehensive social media content calendar from ideation through execution
• Create compelling, on-brand social media copy for corporate channels and executive voices that engages target audiences
• Provide real-time feedback on audience and influencer perception, refining messaging to inform future campaigns
• Collaborate with content and creative teams to develop channel-specific strategies that resonate with target audiences
• Partner with Sales to amplify key campaigns and support pipeline generation efforts
• Work with HR to manage employee advocacy programs, leveraging internal champions to extend brand reach
• Educate departments across the organization on social media best practices and support their goals through strategic social initiatives
• Translate executive priorities into meaningful social campaigns that connect with target audiences
• Lead multiple social media initiatives simultaneously with exceptional project management skills
• Monitor campaign performance and adjust strategies based on data-driven insights
• Stay current on platform updates, emerging trends, and social media best practices
• Support corporate events and employee engagement initiatives as needed

Benefits

• Our compensation package includes competitive base salaries, annual performance-based bonuses, and the chance to share in the equity value you and your colleagues create during your time with the company.
• We offer comprehensive health benefits, including dental, life, and disability insurance.
• We also trust our employees to manage their time effectively, which is why we offer an unlimited paid time off program to help you perform at your best every day.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees