Social Media Manager

Mall of America•East Rutherford, NJ

About The Position

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlook the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and G.I. Joe Laser Tag. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce & Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys R Us global flagship, the only standalone location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR. For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official.

Requirements

5-7 years of hands-on social media experience for a brand, publisher, or culturally relevant organization.
Proven experience owning content calendars, publishing, and copywriting for major social platforms.
Deep understanding of Instagram, TikTok, and short-form video ecosystems.
Strong editorial judgment and cultural fluency.
Experience with social analytics and reporting tools (e.g., Sprout, Hootsuite, native platform insights).
Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.
Clear communicator with the ability to translate insights into action.

Responsibilities

Partner with internal stakeholders (marketing, events, PR, attractions, creative) to translate business priorities into a cohesive social content strategy.
Own the content calendar, ensuring balanced coverage across business priorities while adjusting for last minute changes. Create briefs for internal and external content creators.
Ensure content is platform-native, trend-aware, and aligned to audience behaviors on Instagram, TikTok, YouTube, Linkedin, X, and emerging platforms.
Identify whitespace opportunities and proactive content ideas tied to seasonal moments, tentpole events, and cultural trends.
Own end-to-end publishing across social channels, including scheduling, posting, tagging, and QA.
Write clear, compelling, and culturally fluent copy that reflects American Dream’s brand voice while adapting tone per platform.
Optimize captions, hooks, CTAs, hashtags, and posting cadence to drive engagement, reach, and traffic.
Monitor and track platform trends, audio, formats, and creator behaviors; proactively flag opportunities for fast-turn content.
Track, source, and manage UGC, including identifying high-performing fan and creator content for reposting or amplification.
Act as the front line of the brand by managing community engagement to build trust and loyalty: Monitor and respond to comments and DMs Surface customer feedback, FAQs, and sentiment Escalate issues or opportunities to internal teams as needed
Surface weekly insights on cultural trends, audience behavior, sentiment, and content learning.
Own weekly and monthly reporting on core social KPIs, including views, view rate, engagement rate, follower growth, top-performing content.
Translate performance data into clear recommendations to inform content optimization, testing, and iteration.
Continuously test and optimize content formats, posting cadence, and creative approaches based on performance.
Partner closely with creative, paid media, and influencer teams to ensure organic insights inform broader marketing efforts.
Stay current on platform changes, tools, and best practices to keep American Dream culturally and algorithmically relevant.