Social Media Manager
About The Position
Who are we? Tripledot is one of the largest independent mobile games companies in the world. We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios. Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users. Tripledot’s guiding principle is that when people love what they do, what they do will be loved by others. We’re building a company we’re proud of. One filled with driven, incredibly smart and detail-orientated people, who LOVE making games. Our ambition is to be the most successful games company in the world, and we’re just getting started. We are expanding our Direct-to-Consumer (DTC) strategy by building scalable, out-of-app access to players. Social media plays a critical role in building community, sustaining engagement, and supporting DTC revenue growth. The Social Media Manager, Direct To Consumer will lead social media efforts across studios with a clear focus on driving DTC performance. This role partners closely with the DTC team and studio stakeholders to ensure social strategies support long-term DTC growth and complement in-app experiences.
Requirements
- 5+ years of experience managing social media for consumer-facing products or brands.
- Strong understanding of performance-driven social strategies tied to growth and conversion.
- Experience operating social programs at scale, including coordination with external partners.
- Analytical mindset with the ability to connect social activity to downstream business outcomes.
- Strong communication skills and comfort working in cross-functional, multi-studio environments
Nice To Haves
- Experience with Direct-to-Consumer platforms or web-based monetization.
- Background in mobile gaming, live ops, or digital entertainment.
- Familiarity with social tooling, automation, and workflow optimization.
Responsibilities
- Own social media strategy with a primary focus on driving DTC KPIs and revenue.
- Partner with the DTC team to design out-of-app audience capture strategies that support DTC growth.
- Manage day-to-day social media execution across multiple studios and products.
- Support, complement, or fully own a product’s social presence based on studio needs.
- Coordinate and oversee outsourced social media partners where applicable.
- Define and track social performance against DTC-focused KPIs.
- Test and optimize content, formats, and calls-to-action to improve DTC outcomes.
- Evaluate tools and workflows to improve efficiency and scalability.
- Work closely with DTC, Product, Analytics, and Studio teams to align social efforts with DTC initiatives and launches.
- Provide clear insights into social performance and its impact on DTC results.
Benefits
- Time Off: Flexible Discretionary Time Off policy in addition to bank holidays to relax and refresh throughout the year.
- Remote-First Working: If you are located in Dallas, you’re welcome to work in the PeopleFun office, however, there’s no expectation to.
- Financial: Generous 401k match, discretionary bonuses, and competitive salaries.
- Health & Wellness: Comprehensive Medical, Dental, and Vision coverage.
- Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
- Continuous Professional Development: Propel your career with continuous opportunities for professional development.
- Family-Friendly Culture: A generous parental leave policy and a supportive, family-friendly culture.
- Regular company events: Yearly on-site events that celebrate our achievements and our team spirit.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
