Social Media Manager

Lukos•Tampa, FL

7d•Onsite

About The Position

The Social Media Manager will be responsible for overseeing the planning, creation, and management of CCPA's English and foreign language social media platforms. This role includes leading the creative design, ensuring technical upkeep, and developing the content strategies.

Requirements

At least 3 years of experience in a related social media management role, with a bachelor’s degree (or equivalent) in communications, marketing, or a related field.
Proven ability to create engaging content for social media platforms, ensuring that posts are dynamic, informative, and align with CENTCOM’s communication objectives.
A strong understanding of Search Engine Optimization (SEO) and the ability to apply these principles to enhance the visibility of content across digital platforms
Proficiency in using analytics tools (e.g., Google Analytics, social media dashboards) to track social media performance, generate reports, and make data-driven recommendations.
Secret Security Clearance required

Responsibilities

Oversee and manage the planning and execution of CCPA’s English and foreign language social media platforms, ensuring all activities align with strategic communication goals.
Supervise Regional Media Analysts in the creation and coordination of region-specific social media plans, ensuring the content resonates with diverse audiences
Develop, synchronize, and publish frequent social media posts, with a focus on maintaining consistent messaging, particularly during crisis events or when directed by senior CENTCOM leadership.
Work closely with leadership to ensure the timely dissemination of critical messages during high-impact events or periods of heightened operational tempo.
Analyze performance data from social media platforms, focusing on metrics like viewership, followership, and region-specific trends, to inform and refine future communication strategies.
Prepare monthly reports that include detailed insights, best practices, and recommendations based on CENTCOM-related digital media usage.
Use analytics tools (e.g., Google Analytics) to track performance and provide actionable insights to CCPA leadership.
Ensure security compliance across CCPA’s social media platforms, aligning with CENTCOM and DOD security policies to safeguard digital communication.
Regularly review platform access protocols, account security, and best practices to minimize risks and ensure compliance with established security requirements.