Social Media Manager

Care Net•Leesburg, VA

About The Position

The Social Media Manager manages Care Net’s website, social media platforms, and blog. The Social Media Manager works with the graphic design and MarComm teams to produce and distribute content across Care Net’s properties, and co-manages with outside vendors the production of Care Net’s multimedia properties, including podcasts and video series. As part of the Marketing and Communication department, the Social Media Manager contributes to Care Net’s overall messaging related to sharing the Gospel, defending the unborn, and building Biblical families.

Requirements

Committed Christian who demonstrates a personal relationship with Jesus Christ as Lord and Savior
Agrees with and can uphold Care Net’s Statement of Faith, Vision/Mission, and Core Values.
Possesses a strong commitment and dedication to the pro-life position and related sexual purity and Biblical family issues
Bachelor’s Degree from an accredited college or university
1 to 3 years of professional experience in:
Managing an organization’s or company’s social media presence, primarily via Facebook, X (Twitter) and Instagram.
Writing emails and blog posts for a general public audience
Using an automated marketing system such as HubSpot to manage web and social media content
Light video and audio production and editing
Demonstrates problem-solving and analytical skills and can work independently in a fast-paced office environment
Organized and detail-oriented
Experience with (or savvy to learn) online systems/websites such as Hubspot, YouTube, Soundcloud, Vimeo, etc.
Proficiency with MS Word, Excel, and Google Suite
Excellent oral and written communication skills

Responsibilities

Create daily, organic content for Care Net’s Facebook, X (Twitter), and Instagram social media channels. Actively manage and monitor these accounts and Care Net’s social media presence.
Assist with managing Care Net’s paid media programs, primarily Facebook Ads.
Explore the use of other social media platforms and assess if/how they could benefit Care Net’s mission and vision. Make recommendations to management about which platforms Care Net uses.
Write and schedule Weekend Update email (Care Net’s weekly subscription-based email newsletter to general public subscribers) each week and reply to incoming emails when necessary.
Manage the Abundant Life Blog
Assist with management of Care Net’s public-facing website (care-net.org); assist with page creation and editing.
Monitor SEO
Coordinate the production of Care Net’s various multimedia content platforms, including podcasts, Life Chat videos, and other content.
Work with the President and CEO’s assistant to schedule monthly recording times.
Choose topics and create talking points and scripts
Prepare “on air” talent for each recording session by sharing topics, talking points, and scripts ahead of scheduled recording times
Coordinate the production of the final creative with video and audio production vendors.
Lead the promotion and distribution of final creative via social media, email, web, etc, including using clips, screenshots, edits, cutdowns, etc. to tease full episodes.
Mandatory attendance at Care Net’s annual conference (roughly 6 days travel).