Social Media Manager - Halo Studios

Microsoft•Redmond, WA

6d•$85,100 - $169,800

About The Position

Halo Studios is building the future of the blockbuster Halo series of video games with Unreal Engine. As part of Xbox Game Studios, the Halo franchise encompasses games, novels, comics, licensed collectibles, apparel, and more with a shared vision of heroism, mystery, and wonder. With multiple projects in development, join our team as we forge the next generation of games and experiences in our award-winning sci-fi universe. Halo Studios is seeking a Social Media Manager to build strategy and drive day-to-day execution of Halo’s social media channels in support of franchise objectives and community engagement. You will work closely with the Community Team’s creative group, studio stakeholders, and partners to develop tailored content and copy to achieve desired outcomes. You’ll establish key performance metrics and use regular data reporting to validate results and make informed decisions in a continual cycle of trying new creative approaches, learning, and improving. Your ability to thrive in a reactive, fast-paced environment while also having a big-picture perspective on future planning will provide a foundational plan for key beats while remaining agile enough to capitalize on emergent opportunities. You’ll nurture and grow Halo’s channels with care and intentionality – inviting engagement, being a trusted voice of the franchise, celebrating a shared love for Halo, and delighting fans wherever they are at. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Requirements

2+ years public relations, marketing, community management, social media management, or communications experience
OR equivalent experience.
Ability to meet Microsoft, customer and/or government security screening requirements is required for this role. These requirements include, but are not limited to, the following specialized security screenings: Microsoft Cloud Background Check: This position will be required to pass the Microsoft Cloud background check upon hire/transfer and every two years thereafter.

Nice To Haves

4+ years’ experience managing social media accounts and customer communications for a large gaming or entertainment franchise with a highly engaged community.
3+ years’ experience driving user engagement and day-to-day execution across TikTok, X, YouTube, and Instagram for a high-volume gaming, entertainment, or related brands.
3+ years’ experience developing content and communication strategies and tactics to achieve business goals.}
3+ years’ experience defining KPIs and recurring metric reporting.
Passion and understanding of Halo and the Halo community.
Experience with asset production, building creative briefs, and driving asset content development.

Responsibilities

Drive day-to-day execution of Halo’s owned and operated social channels.
Develop ongoing social plans and roadmap for posts including asset(s) and copy in support of key game, studio, business, and partner beats along with evergreen franchise engagement.
Define key metrics and institute regular reporting and analysis for key campaigns and ongoing general social channel performance.
Partner with creative teams to ideate and define appropriate assets tailored for the needs of each channel and/or beat.
Collaborate with studio and franchise stakeholders to develop social campaigns in support of defined needs and objectives.
Represent the voice of the Halo brand and maintain brand adherence and tone in all outward facing content.
Ensure all outward facing content meets compliance requirements.
Foster growth and maintain overall health of Halo owned and operated channels.
Jump on opportunistic reactive posts and memes to delight followers and capitalize on engagement trends.
Stay at the forefront of emerging trends to make sure Halo is showing up in the right ways on the right channels.
Internally advocate and represent community feedback and player voice via social signals.