Social Media Manager

Lucid Motors•Newark, CA

About The Position

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility. We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience. Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you. Lucid has built a strong social presence, and now we're accelerating growth through human-first storytelling and cultural relevance. We need someone to execute this evolution day-to-day—managing content strategy across Instagram, TikTok, YouTube, Threads, LinkedIn, and X. You'll own the calendar, coordinate production, optimize performance, and create content yourself when speed, authenticity, or opportunity demands it. Working within our strategic framework, you'll create scroll-stopping content that leads with emotion and proves engineering excellence.

Requirements

5–7 years managing social media for brands (agency or brand-side)
Deep platform expertise across Instagram, TikTok, and YouTube
Proven ability to identify and act on platform trends before they peak
Strong analytical skills with experience optimizing content based on performance data
Hands-on video production skills—can shoot and edit mobile-first content
Excellent creative briefing and communication skills
Strong cross-functional collaboration skills with ability to influence without authority
Point of view on content creators, influencers, and talent partnerships that elevate storytelling
Ability to move fast while maintaining quality standards
Experience using social media management tools such as Hootsuite, Sprout Social, or Sprinklr

Nice To Haves

Experience with premium, lifestyle, or aspirational brands
Background in fast-paced, high-visibility brand environments
Familiarity with tools like Sprout Social, CapCut, or similar platforms
Understanding of paid social amplification strategies

Responsibilities

Own day-to-day content calendar across all platforms, ensuring strategic pillar balance
Monitor platform trends and identify cultural opportunities for the brand
Analyze content performance across platforms and identify optimization opportunities
Track key metrics and provide regular performance insights
Monitor community sentiment and conduct social listening to inform content strategy
Provide strategic direction on community engagement and response approach
Coordinate with Social Media Coordinator on publishing and community management
Make real-time decisions on content prioritization and publishing strategy
Develop and test new content formats aligned to strategic goals
A/B test formats, messaging, and timing to improve results
Collaborate cross-functionally to integrate social across enterprise-wide initiatives and campaigns
Manage social governance processes and provide guidance to teams across the organization
Create mobile-first video content for quick-turn opportunities and reactive moments
Shoot and edit compelling short-form content (Reels, TikToks, Shorts)
Capture opportunistic moments (employee stories, owner testimonials, cultural trends)
Develop creative briefs and mockups for external production when needed
Maintain brand voice and visual standards across all content
Be ready to grab your iPhone and tell a story when the moment happens
Coordinate with creative partners on content production needs when available
Manage multiple work streams and concurrent projects with precision and accountability
Use project management tools such as SmartSheet, Asana, or similar platforms to track timelines, deliverables, and dependencies
Ensure alignment across stakeholders and maintain clear communication on project status
Prioritize tasks effectively in a fast-paced environment

Benefits

Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k.
The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.

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