Social Media Manager

Anaplan•Reston, VA

23h

About The Position

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture. Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform. Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins – big and small. Supported by operating principles of being strategy-led, values -based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together! We are seeking a passionate and results-driven Social Media M anager to own the execution of our social media strategy. This role is pivotal in growing our brand presence, attracting top-tier talent, and engaging our community across our priority social channels. The ideal candidate will be a creative storyteller, a strategic thinker, and a collaborative partner who can bring our brand to life in the social sphere.

Requirements

3+ years working in digital/social marketing with experience managing social channels, preferably within a high-tech environment.
Strong writing, editing, and communication skills, with a keen eye for detail and a knack for crafting compelling narratives.
Demonstrated ability to develop a strategic social media content calendar and execute with high accountability for production quality control.
Proficiency in social media management and analytics tools such as Sprout Social, Hootsuite, or similar platforms.
The ability to translate social media data into actionable insights.
Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
A collaborative spirit and the ability to build strong relationships with internal stakeholders
A passion for social media, a creative mindset, and a desire to stay ahead of the latest trends and best practices.

Responsibilities

Own day-to-day social strategy and execution: Implement our social media strategy across all priority channels – including LinkedIn, YouTube, and Glassdoor.
Run our social media management platform, proactively assess performance, and provide expert recommendations to ensure strategy remains aligned to business objectives.
Lead the social editorial calendar: Manage a comprehensive social media editorial calendar. This includes proactively mapping, writing, and scheduling compelling copy and content with minimal oversight.
Bring fresh ideas, ensure consistency and key messaging alignment, and anticipate content needs ahead of deadlines.
Collaborate proactively with key stakeholders: Work independently with partners across Marketing, HR, and other teams to develop high-quality, on-brand, and on-message content that supports our marketing campaigns and key initiatives.
Employee advocacy and executive thought leadership: Create social toolkits and easy-to-use advocacy materials that empower employees to share our innovations, corporate brand, and employer brand.
Draft social content for senior leaders to drive external thought leadership in alignment with Brand/PR priorities.
Measurement, tracking, and optimization: Monitor, analyze, and report on key performance metrics across all social channels.
Continuously provide proactive, strategic recommendations to optimize content for reach, engagement, and audience growth.
Monitor and respond to comments, messages, and mentions to foster a positive online community and address feedback.