Social Media Manager, Blink

Amazon•Hawthorne, CA

About The Position

The Social Media Manager role oversees execution across Blink's owned organic social media channels, leveraging AI-powered tools and data-driven insights to optimize content creation, publishing, and performance. This role combines strategic thinking with hands-on execution, using emerging technologies to scale community engagement, automate workflows, and deliver measurable business impact.

Requirements

4+ years of marketing experience
Experience using data and metrics to drive actionable insights at scale
Experience coordinating cross-functional inputs, meeting deadlines, and effectively managing competing priorities
Proven track record of growing social channels and driving measurable business outcomes
Experience with or strong interest in leveraging AI tools for content creation, analytics, and workflow automation
Experience with social media management platforms, analytics tools, and AI-powered marketing technologies
Strong understanding of platform algorithms, trend spotting, content optimization, and community building

Nice To Haves

Track record of process innovation and efficiency improvements through technology adoption
Familiarity with generative AI platforms for marketing applications
Background in A/B testing and performance experimentation

Responsibilities

Lead day to day operations of organic social media channels
Identify and optimize platform-specific content strategies for maximum reach and engagement
Lead competitive analysis and trend monitoring across social landscape
Define and track KPIs for measuring social media effectiveness
Manage content calendar development, scheduling, and publishing across all platforms
Lead development of platform-specific organic content (text, image, video, stories)
Support content development and strategy for social commerce channels, including TikTok Lives and TikTok Shop, in partnership with sales teams
Ensure consistent brand voice and messaging across all content
Support external vendor content creation and planning
Drive creative innovation and best practices across platforms
Develop and execute comprehensive community management strategy across Instagram, TikTok, YouTube, and Facebook
Lead day-to-day community engagement leveraging AI-powered response suggestions and sentiment monitoring
Identify and create engagement opportunities through proactive community outreach
Build and maintain relationships with key community members and brand advocates
Monitor and optimize community health metrics and engagement rates
Develop and maintain reporting frameworks, enhancing and iterating with AI
Monitor and analyze organic social media performance metrics
Provide actionable insights and optimization recommendations
Use AI-powered social listening tools to track brand sentiment and conversations
Present strategic findings and recommendations to leadership
Partner with marketing teams (paid media, PR, brand, product) to support integrated campaigns and sales
Collaborate with sales and customer service for social support initiatives
Guide content strategy across teams and channels
Mentor team members on social best practices and execution
Drive alignment across stakeholders and workstreams

Benefits

health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parental leave

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