Social Media Manager

Velocity Restorations • Pensacola, FL

17d

About The Position

The Social Media Manager at Velocity and its portfolio of brands owns the voice, presence, and engagement of our brands across all social platforms. This role is both strategic and hands-on. Responsibilities include developing and executing content strategies, managing the social media calendar, and building highly engaged communities of enthusiasts and clients.

The Social Media Manager will collaborate closely with the creative team (photography, video, design), external agencies, and marketing leadership to bring the brands to life online. They will also manage influencer and ambassador relationships, whether through agency partners or independently, ensuring campaigns and collaborations amplify our reach with authenticity and measurable results.

The ideal candidate is creative, data-driven, highly organized, and passionate about storytelling, community building, and connecting social media efforts to real business impact. They should also be comfortable representing the brand directly, both online and on-camera, to engage audiences in authentic and compelling ways.

Requirements

• Deep understanding of Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIn, and their algorithms.
• Strong creative instincts for storytelling and visual presentation, with the ability to maintain brand voice, consistency, and guidelines across multiple brands and platforms.
• Comfortable appearing on-camera as a host or contributor for brand content.
• Proven ability to manage a social media calendar across multiple brands.
• Demonstrated ability to communicate in a defined brand voice and tone, separate from personal style.
• Skilled in community management with a focus on responsiveness and reputation.
• Proficiency in social media management and reporting tools (e.g., Sprout, Hootsuite, native analytics).
• Excellent organizational and project management skills.
• Strong communication and collaboration skills.
• Ability to thrive in a fast-paced, multi-brand environment.
• Creative thinker who adapts trends into brand-consistent storytelling.
• Forward-thinking mindset with ability to anticipate challenges and seize opportunities.
• Bachelor’s degree in marketing, communications, or related field preferred.
• 3–5 years of proven experience in social media management, content creation, or community engagement.

Nice To Haves

• Experience in automotive, lifestyle, luxury, or enthusiast-driven industries strongly preferred.

Responsibilities

• Develop and execute a comprehensive social media strategy across Velocity and its portfolio of brands.
• Balance portfolio-wide campaigns with brand-specific strategies, tailoring content to each audience.
• Align all social activity with the marketing calendar, supporting launches, promotions, events, and evergreen initiatives.
• Maintain a balance of long-term campaigns and daily storytelling to ensure consistent brand presence.
• Own and manage the social media calendar, providing visibility into what is being posted, when, where, and how.
• Establish clear content guardrails, cadence, and channel-specific strategy to ensure the brand is never posting reactively or without intent.
• Manage daily operations across Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIn, and emerging platforms.
• Own day-to-day content capture and publishing, including regular on-the-ground shooting and editing using mobile devices (iPhone), in addition to working with the photo/video team.
• Rotate content types including vehicle spotlights, customer stories, behind-the-scenes, lifestyle, and trend-driven formats to keep channels fresh.
• Collaborate with the creative team to produce engaging, high-quality content that aligns with brand identity.
• Ensure all content and community interactions follow established brand guidelines, visual standards, and tone of voice across Velocity and its portfolio of brands.
• Capture on-the-ground content at events, in the shop, and during activations.
• Comfortable appearing on-camera to represent the brand in walkarounds, product highlights, and other social-first video formats.
• Identify and act on cultural, industry, and platform trends to keep the social presence dynamic and relevant.
• Stay ahead of platform updates and best practices, applying insights proactively.
• Own community management across platforms and forums, engaging audiences with authenticity.
• Respond promptly and consistently to all comments, messages, and inquiries across platforms, ensuring complete follow-through on conversations and a professional, brand-appropriate tone at all times.
• Actively participate in enthusiast groups and conversations to grow brand presence.
• Manage influencer and ambassador relationships, either through agency partners or independently, ensuring campaigns deliver measurable awareness and engagement.
• Monitor brand sentiment and proactively address negative feedback or crises to protect reputation.
• Support online reputation management by highlighting reviews, testimonials, and client stories.
• Translate social feedback and conversations into actionable insights for marketing, sales, and product development teams.
• Track, analyze, and report on social performance weekly, with actionable insights.
• Conduct regular competitor audits and share recommendations with leadership.
• Collaborate with the digital marketing team and agencies to ensure social content supports SEO and web traffic goals.
• Continuously refine strategies based on performance data, platform changes, and industry trends.
• Provide campaign recaps that connect social activity to engagement, reach, web traffic, leads, and business growth.
• Partner with creative, PR, and marketing leadership to align social with broader campaigns.
• Collaborate with internal teams to capture authentic build stories, shop culture, and ownership experiences.
• Maintain flexibility to support content capture during events, shoots, and activations, including outside standard hours.
• Establish best practices and processes that set the foundation for scaling social as the team grows.

Benefits

• Compensation: Pay is based on experience and qualifications
• Health & Wellness: Health/Dental/Vision/Life/Disability/Aflac available after 60 days
• Retirement: 401(k) with company match after 6 months at next enrollment period
• Paid Time Off: Paid time off and paid holidays
• Additional Perks: Company sponsored events, tool program, merchandise discounts, friendly team environment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level