Social Media Manager, Full-Time

THE WATERFRONT BEACH RESORT•Huntington Beach, CA

3d•$80,000 - $85,000

About The Position

WHAT YOU’LL DO - Create visually compelling content (photography, videos, graphics, and written posts) to showcase the hotel's facilities, amenities, services, and location. Curate user-generated content, including guest reviews, photos, and testimonials, to build an authentic brand image. - Works collaboratively with key internal teams to develop and promote special events to drive local and leisure business to the hotels. Develop promotions that are newsworthy. - Design and manage paid social media campaigns (Facebook, Instagram, TikTok, etc.) that drive traffic to the website and promote special offers, events, or seasonal promotions. Track and analyze campaign performance to optimize and adjust strategies as needed. - Engage with followers by responding to comments, messages, and inquiries in a timely and professional manner. Build and nurture relationships with influencers, travel bloggers, and industry partners to expand brand reach. - Monitor trends and implement the latest social media practices to keep the brand’s presence innovative and engaging. - Monitor and report on social media performance, providing insights on growth, engagement, and ROI to senior management. Use social media analytics tools to track key metrics, including reach, engagement, conversions, and brand sentiment. - Ensure that all content and communication align with the hotel’s brand voice, values, and image. Maintain an editorial calendar and ensure regular posting across platforms. - Stay up-to-date with the latest social media trends, tools, and best practices to ensure the hotel remains competitive in the digital space. WHAT YOU BRING - Previous Media Relations experience. - Social Media site management experience. - At least three years of previous Public Relations managerial experience. - Prefer candidates with hotel/hospitality industry experience. YOUR JOURNEY TO SUCCESS STARTS HERE At The Waterfront Beach Resort, a Hilton Hotel, we believe in providing extraordinary and personalized service to our guests and an exceptional working environment for our people. We offer a gratifying career in hospitality as distinct as our reputation. Through experience, training and career development, our associates are inspired and encouraged to achieve their goals while creating unforgettable memories for our guests. The Waterfront Beach Resort offers a great platform to begin or enhance your hospitality career. Discover new opportunities and hone your skills in an inviting workplace on the shores of the Pacific Ocean. We are always looking for passionate people who will embrace our promise in providing the finest hospitality to ensure our guests feel cared for and valued. We believe in helping our employees achieve the perfect work/life balance for optimal growth. WHAT WE LOOK FOR Individuals who are passionate about hotels and hospitality. Those people who strive to provide the best guest experience to each guest and will stop at nothing to do so. We look for individuals with innate traits such as charisma, personality, integrity, and camaraderie to be a part of a winning team. Your work here has meaning. You're here to improve the lives of coworkers, guests, owners, communities, and together we make that happen. It's what drives all that we do. Every day you can improve lives in your own, unique way and you can expect the same in return. It all starts with you. HOW WE’RE DIFFERENT A "family-like" work environment with over 30 years of excellence in hospitality will allow you to reach the highest levels of professional development. "One Team, One Dream" is our motto, and we live by it every day. We are only good as the company we keep, and it shines through in everything we do. BENEFITS At The Waterfront Beach Resort, you can learn, grow, and succeed. Work steps from the ocean alongside dedicated and driven hospitality professionals - Become part of an award-winning team at The Waterfront Beach Resort. - Benefit eligibility for Full-Time associates on the first of the month following 30-days of employment. (Medical, Dental, Vision, Voluntary Life Insurance, Aflac supplemental insurance, and Pet Insurance) - Access to Go Hilton team member travel program. - 401(k) or Roth 401(k) Retirement Plan with up to 4% company match. - Vacation accrual of three (3) weeks after completion of one year of employment. - Two (2) paid Recharge Days per quarter to improve work-life alignment and increase productivity. - Eligible for up to 4% annual salary increase based on performance. - One (1) remote workday per workweek. - Complimentary meals during working hours. - Complimentary parking during working hours. - Participate in Waterfront Wellness activities once a month through hosted stretching and yoga flow classes. - Engage in annual department appreciation celebrations and eligibility to be recognized as Leader of the Quarter/Year. One Team, One Dream! Qualifications

Requirements

Previous Media Relations experience.
Social Media site management experience.
At least three years of previous Public Relations managerial experience.

Nice To Haves

Prefer candidates with hotel/hospitality industry experience.

Responsibilities

Create visually compelling content (photography, videos, graphics, and written posts) to showcase the hotel's facilities, amenities, services, and location.
Curate user-generated content, including guest reviews, photos, and testimonials, to build an authentic brand image.
Works collaboratively with key internal teams to develop and promote special events to drive local and leisure business to the hotels.
Develop promotions that are newsworthy.
Design and manage paid social media campaigns (Facebook, Instagram, TikTok, etc.) that drive traffic to the website and promote special offers, events, or seasonal promotions.
Track and analyze campaign performance to optimize and adjust strategies as needed.
Engage with followers by responding to comments, messages, and inquiries in a timely and professional manner.
Build and nurture relationships with influencers, travel bloggers, and industry partners to expand brand reach.
Monitor trends and implement the latest social media practices to keep the brand’s presence innovative and engaging.
Monitor and report on social media performance, providing insights on growth, engagement, and ROI to senior management.
Use social media analytics tools to track key metrics, including reach, engagement, conversions, and brand sentiment.
Ensure that all content and communication align with the hotel’s brand voice, values, and image.
Maintain an editorial calendar and ensure regular posting across platforms.
Stay up-to-date with the latest social media trends, tools, and best practices to ensure the hotel remains competitive in the digital space.

Benefits

Benefit eligibility for Full-Time associates on the first of the month following 30-days of employment. (Medical, Dental, Vision, Voluntary Life Insurance, Aflac supplemental insurance, and Pet Insurance)
Access to Go Hilton team member travel program.
401(k) or Roth 401(k) Retirement Plan with up to 4% company match.
Vacation accrual of three (3) weeks after completion of one year of employment.
Two (2) paid Recharge Days per quarter to improve work-life alignment and increase productivity.
Eligible for up to 4% annual salary increase based on performance.
One (1) remote workday per workweek.
Complimentary meals during working hours.
Complimentary parking during working hours.
Participate in Waterfront Wellness activities once a month through hosted stretching and yoga flow classes.
Engage in annual department appreciation celebrations and eligibility to be recognized as Leader of the Quarter/Year.