Social Media Manager - Instagram (Education Startup, Part-Time)
About The Position
NORY is the premier STEM camp provider in NYC and Boston, enriching the learning journey of 4000+ children annually through immersive and hands-on learning experiences. We nurture purposeful problem solvers by helping 3-12-year-old children cultivate resilience, inquisitiveness, and empathy. We are looking for a prolific and talented Social Media Manager to take ownership of NORY’s Instagram presence. What we do is incredibly fun - we help young children create robotic inventions that in turn help the people around them. Project prototypes, thought-provoking discussions, and children’s big silly smiles provide endless content to share with the world. You will act as the primary storyteller for our brand, capturing meaningful moments through video and imagery to pinpoint our key values and connect them with parents and teachers.
Requirements
- Proven track record of managing and growing Instagram accounts, ideally within the parenting, education, or family-focused space.
- Strong portfolio showcasing expert-level video creation (specifically Reels/short-form editing), graphic design, and copywriting.
- Exceptional written communication with a personable, engaging storytelling style.
- Analytical mindset with the ability to interpret data and pivot strategies.
- An entrepreneurial builder who thrives in a fast-paced environment and doesn't take "no" for an answer.
Responsibilities
- Develop and manage a structured Instagram content calendar.
- Grow followers and engagement intentionally (focusing on impact and community, not just vanity metrics).
- Maintain strong brand consistency and tone.
- Create engaging Reels that showcase camp projects and joyful moments.
- Edit short-form videos optimized for reach and retention.
- Capture both the emotional energy and the educational depth of our programs.
- Write captions that connect our core values (resilience, inquisitiveness, empathy) to what parents care about.
- Design simple, clean graphics when needed.
- Turn curriculum themes into compelling weekly narratives.
- Track engagement metrics and growth trends.
- Identify what content drives saves, shares, and inquiries.
- Adjust strategy continuously based on data.
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What This Job Offers
Job Type
Part-time
Career Level
Entry Level
Education Level
No Education Listed
