Social Media & Influencer Manager Florida Cluster

Merlin Entertainments - Corporate•Orlando, FL

3h•Onsite

About The Position

We are looking for a proactive, creative, and detail-oriented Social Media & Influencer Manager to lead the execution of our social media and influencer activities across the cluster. This role is responsible for delivering the social media and influencer strategy across our Florida Attractions, including content creation, influencer partnerships, community management, and day-to-day social media operations. The ideal candidate will have a passion for social media and influencer marketing, a keen eye for detail, and the ability to develop and execute compelling campaigns that connect with millions of people worldwide. This position will oversee our attractions in the Orlando and Winter Haven areas and will require being in office at either attraction 3 times a week.

Requirements

2–3 years of experience in social media management or digital marketing
Strong understanding of major social media platforms and industry best practices
Basic proficiency with social media management tools (e.g., Dash Social, Hootsuite, Sprinklr)
Familiarity with analytics platforms such as Google Analytics and Meta Insights
Experience managing influencer partnerships and collaborations
Excellent writing, creative, and communication skills
Ability to thrive in a fast-paced, collaborative environment
Strong attention to detail
Interest in staying current with emerging trends in digital and social media

Nice To Haves

Experience in the entertainment, travel, or hospitality sectors preferred

Responsibilities

Partner with the Head of Social Media & Influencer to develop and execute the cluster social media and influencer strategy aligned with marketing and business objectives.
Define and manage clear goals and KPIs for always-on and campaign-based social media and influencer activity.
Lead the planning, creation, and publishing of all organic social media content across the cluster, ensuring alignment with global brand guidelines, tone of voice, and platform best practices.
Coordinate content shoots across the cluster, collaborating with Marketing, Global Brand, Operations, and Health & Safety, and ensuring all required documentation and approvals are completed.
Plan, execute, optimize, and deliver social media campaigns to drive brand awareness, engagement, and customer loyalty.
Develop, manage, and execute influencer partnerships, including identifying creators, managing relationships, overseeing activations, approving content, and ensuring compliance with brand and disclosure guidelines.
Oversee daily community management, engaging with followers, responding to comments, and proactively building meaningful conversations with fans and influencers.
Track and analyze social media and influencer performance using Dash Social and platform analytics, producing regular reports and insights to inform optimization.
Monitor community sentiment and user-generated content to inform future content and engagement strategies.
Collaborate with Performance Marketing, Marketing, and Global Brand teams to ensure a consistent brand presence across all digital touchpoints and share high-performing assets across paid channels.
Stay up to date on social media trends, platform updates, and competitor activity, recommending innovative approaches to keep content fresh and engaging.

Benefits

Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
Paid Time Off (PTO).
Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
Recognition Programs and Rewards.
401(k) Program: Save for the future with company matching contributions.
Tuition Reimbursement Programs: Get support for further education and career growth.
Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!

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