Social Media Director

City of Atlanta•Atlanta, GA

6d•$85,000 - $90,000

About The Position

The Social Media Director provides strategic leadership, oversight, and execution of the organization’s social media presence across all platforms. This role is responsible for developing and implementing a comprehensive social media strategy that advances organizational priorities, supports executive leadership messaging, drives public engagement, and protects the brand’s reputation. The Director leads content strategy, campaign execution, crisis response coordination, performance analytics, and team management to ensure timely, high-quality, and impactful digital storytelling.

Requirements

Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or a related field.
Minimum of 7–10 years of professional experience in social media, digital communications, or content strategy.
Proven experience leading social media strategy for a large organization, brand, or public entity.
Demonstrated experience managing teams and complex workflows.
Strong writing, editing, and storytelling skills across digital platforms.
Strategic thinking and sound judgment
Strong leadership and accountability
Exceptional attention to detail and timeliness
Ability to work under pressure and manage competing priorities
Collaborative, solutions-oriented approach

Nice To Haves

Experience in government, public affairs, political communications, or highly regulated environments.
Experience supporting executive-level or elected official communications.
Familiarity with analytics tools, social media management platforms, and content scheduling software.
Crisis communications or rapid-response experience.

Responsibilities

Develop and execute an enterprise-wide social media strategy aligned with organizational goals, executive priorities, and communications plans.
Serve as the senior advisor on social media trends, platform changes, audience behavior, and digital engagement best practices.
Establish content pillars, tone, voice, and standards that ensure brand consistency across all platforms.
Translate complex initiatives, policies, and programs into clear, compelling, and accessible social content.
Oversee the planning, development, approval, and execution of social media content calendars.
Ensure timely posting, platform-appropriate content, and adherence to editorial and brand standards.
Direct creative storytelling using copy, graphics, photography, video, and live content.
Lead major campaigns, announcements, and milestone moments, including executive messaging and citywide initiatives.
Supervise and mentor social media managers, content creators, and/or contractors.
Assign work, set deadlines, and hold staff accountable for quality, timeliness, and performance.
Establish workflows, approval processes, and standard operating procedures.
Coordinate closely with media relations, marketing, digital, legal, and departmental stakeholders.
Track, analyze, and report on social media performance metrics, including reach, engagement, sentiment, and growth.
Use data insights to refine strategy, improve content effectiveness, and inform leadership decisions.
Prepare executive-level reports and briefings on social media performance and trends.
Monitor platforms for emerging issues, misinformation, and reputational risks.
Coordinate with leadership and communications teams on rapid response and crisis communications.
Ensure compliance with records retention, accessibility, and public-sector communications requirements (if applicable).
Enforce social media policies, platform guidelines, and ethical standards.
Ensure compliance with accessibility standards (e.g., alt text, captions) and legal requirements.
Manage account security, access controls, and platform governance.