Social Media Director

Battery Park City Authority•New York, NY

17d

About The Position

The Social Media Director will lead the Authority’s social storytelling across platforms, shaping a warm, humanized, community-focused voice for one of New York City’s most unique public spaces. This is a senior creative role for someone who knows how to build a narrative universe around a place, brand, or mission — and who can translate real people, spaces, and moments into content that feels alive, grounded, and meaningful. You’ll develop strategy, lead creative direction, produce content, and collaborate across the organization to highlight everything from parks and programs to construction progress and neighborhood stories. If you come from a brand or agency background, this is an opportunity to bring that energy into public space, public life, and public storytelling.

Requirements

10+ years of experience developing and executing social media strategies for brands, agencies, cultural or entertainment organizations, or public-sector institutions — with a proven ability to create compelling, community-centered content.
Demonstrated success shaping a distinctive, consistent narrative voice across social platforms.
Strong portfolio showing high-quality content, thoughtful storytelling, and measurable audience engagement or growth.
Skilled in short-form video capture and editing (e.g., Adobe Premiere Rush, CapCut, Final Cut, or similar).
Excellent writing and editorial instincts, with the ability to translate complex or technical topics into clear, human, engaging stories.
Experience managing a content calendar and coordinating social coverage for events, activations, campaigns, or ongoing series.
Ability to work collaboratively across teams and build strong relationships with internal partners.
Highly organized, proactive, and comfortable operating in a fast-paced environment with shifting priorities.

Nice To Haves

Familiarity with community-based or place-based storytelling is a plus, but no government background is required.

Responsibilities

Develop and lead a multi-platform social media strategy aligned with BPCA’s mission, programming, community engagement goals, and major capital projects, including the Battery Park City Resiliency Project.
Establish a unified narrative voice that is warm, human, and community-centered.
Identify emerging trends, audience insights, and opportunities for expanded community engagement.
Produce, write, and edit high-quality content—including short-form video—that highlights BPCA parks, programs, staff, events, construction progress, community partnerships, and neighborhood stories.
Manage daily posting, community engagement, and cross-platform storytelling (Instagram, Facebook, X/Twitter, LinkedIn).
Develop content series, campaigns, and recurring features that cultivate a strong sense of place and community identity.
Ensure all content is accessible, inclusive, and visually cohesive with the BPCA brand.
Capture or direct the capture of short-form video suitable for social feature stories, construction updates, program highlights, and human-interest content.
Edit videos for clarity, tone, and brand consistency.
Collaborate with internal staff and contractors when more advanced production or footage is needed.
Partner with the Communications & Public Affairs team on messaging related to: press, community meetings, project milestones, public notices, and neighborhood updates.
Work with programming, operations, parks, and resiliency teams to identify high-value stories and content opportunities.
Maintain a monthly social media calendar tied to BPCA priorities, events, seasons, and project milestones.
Track performance metrics, audience growth, engagement patterns, and sentiment trends.
Provide monthly leadership reporting with recommendations for refinement.
Adjust strategy based on data, community insights, and evolving platform standards.