Social Media & Digital Engagement Coordinator

Leisure Hotels LLC • Baxter, MN

1d

About The Position

The Social Media & Digital Engagement Coordinator leads the digital voice and online reputation
of Leisure Hotels & Resorts properties. This role is responsible for content strategy, platform growth,
engagement, influencer collaboration, and reputation management across all properties and outlets.

Responsibilities

• Develop and execute platform-specific strategies (Facebook, Instagram, TikTok, YouTube, LinkedIn).
• Own and manage the master social content calendar across properties.
• Identify growth opportunities (new platforms, trends, partnerships).
• Build and execute influencer and creator partnerships.
• Align content with revenue-driving initiatives (rooms, golf, weddings, F&B, events).
• Analyze performance metrics and provide monthly ROI reporting.
• Create and publish engaging captions, reels, short-form video, and static content.
• Manage Sprout Social, Meta Business Suite, and other publishing platforms.
• Promote dining specials, seasonal events, tournaments, and activations.
• Share and amplify user-generated content (hashtags, mentions, check-ins).
• Ensure content reflects brand voice, storytelling standards, and resort positioning.
• Monitor and respond to reviews on: Google Business, TripAdvisor, Yelp, OpenTable, and OTA platforms
• Flag negative reviews to GMs and leadership.
• Create branded social graphics from positive reviews.
• Update and optimize property listings with photos, menus, and descriptions.
• Maintain accurate Google Business profiles and SEO-driven descriptions.
• Support resort-wide campaigns with coordinated social rollouts.
• Collaborate with graphic design to ensure visual consistency.
• Coordinate giveaways, contests, and community engagement campaigns.
• Support event marketing, local partnerships, and sponsorship promotion.
• Centralize content submissions from individual properties.
• Maintain documentation of voice/tone guidelines.
• Train property-level teams on capturing usable social content.
• Ensure consistent messaging across all resort locations.
• Identify missed digital revenue opportunities.
• Explore social amplification strategies.
• Track hospitality and F&B trends.
• Recommend new digital tools and automation systems.

Benefits

• 401(k) with Employer Match: Eligible employees (21 years and older) can participate in our 401(k) plan, starting after 90 days of employment. We offer an employer match to help you save for retirement.
• Health Insurance: Full-time employees are eligible for health insurance benefits. Part-time employees may qualify after one year of service, provided they are averaging at least 30 hours per week.
• Paid Time Off (PTO): We believe in work-life balance. That's why we offer Paid Time Off starting from your first day of employment, allowing you to take the time you need for rest, self-care, and personal commitments.
• Employer-Paid Life Insurance: We provide life insurance coverage up to $10,000, depending on your employee class, at no cost to you.
• Voluntary Life Insurance- Full time employees can opt to participate in additional Life Insurance.
• Voluntary STD / LTD - Full Time employees can opt in to participate in Long Term Disability, or short term disability.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees