Social & Digital Media Manager

United Way of Rhode Island • Providence, RI

10h

About The Position

The Social & Digital Media Manager creates engaging content and builds vibrant online communities, working in a dynamic environment creativity using strategic thinking to make a real impact for United Way of Rhode Island. This role shapes agency social media presence, connects with our community, and amplifies our mission through innovative digital strategies.

Requirements

• Degree or demonstrated experience in Marketing, Communications, Digital Media, or a related field.
• Proven experience in managing social media platforms and digital marketing campaigns.
• Proficiency in Hootsuite, Google Analytics, and other digital marketing tools.
• Strong understanding of social media analytics and metrics.
• Excellent written and verbal communication skills.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Creative thinking and problem-solving skills.
• Strong organizational and time management skills.
• Experience in the nonprofit sector.
• Familiarity with programmatic, fundraising and event promotion strategies.
• Knowledge of text platform management.

Nice To Haves

• Experience with Asana and Hootsuite a plus.

Responsibilities

• Develop and implement social media strategies that resonate with our audience and drive engagement.
• Take ownership of Hootsuite, leveraging its capabilities to schedule and monitor our social media activity effectively.
• Create compelling and consistent content for all our social media platforms, ensuring alignment with our mission and goals.
• Foster a sense of community by engaging with our followers and cultivating an active and enthusiastic online community.
• Actively engage and uplift our grantees on social media, serving as a supportive partner for them online.
• Partner with the development and fundraising team (Philanthropy) to effectively promote fundraising events and campaigns.
• Collaborate with the events teams to create engaging content that showcases the success and impact of our events.
• Work alongside the Marketing & Communications Team colleagues to manage and maintain our digital media library, ensuring consistency and quality.
• Serve as a creative partner alongside our Brand Voice Manager to deploy short form social content and stories.
• Utilize Google Analytics and Hootsuite’s Analytics dashboard to track and analyze the performance of our digital content and campaigns.
• Actively monitor and interpret social listening reports to influence content and audience direction.
• Manage digital platforms, social media analytics, and digital and media ads to ensure optimal performance.
• Work closely with the data team to compile comprehensive reports and provide actionable insights.
• Lead the implementation and management of our upcoming text platform, enhancing our ability to connect with our audience.
• Stay updated on the latest trends and best practices in social media and digital marketing.
• Provide insights and recommendations for improving our social media and digital marketing strategies.
• Develop and implement a personalized, individual JEDI growth plan to establish and track JEDI Competency baselines.
• Participate in annual JEDI training.
• Support UWRI JEDI initiatives (e.g., Equity Challenge) and participating/supporting agency groups (e.g., Heritage and Professionals, Employee Resource Groups (ERGs) and Culture, Equity and Strengths Committee (CES)).
• Participate in community, state or national (e.g., United Way Worldwide) JEDI growth opportunities.

Benefits

• comprehensive benefits package including healthcare, dental, and vision coverage; flexible spending account; retirement match; and more.
• 37.5-hour workweeks on average; annually earn 20 days of paid leave; 3 floating holiday days, 2 personal days, and 9 sick days.
• individual and collective programs to support staff in achieving organizational and career objectives, e.g., CliftonStrengths® by Gallup Strengths and Justice, Equity, Diversity, & Inclusion (JEDI).

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed