Digital & Social Media Manager

SMC Management • Middletown, MD

3d • $50,000 - $60,000

About The Position

South Mountain Creamery is a dairy farm family: we bottle our own milk and make our own butter, yogurt, and ice cream. We brought the milkman back in 2001 and have been making home deliveries to the DMV area for 24 years and counting! Over the years, we have grown to be the largest and most efficient home delivery business in the area. We see the “excellence in the ordinary,” and everything we do is done with integrity and intention. We love what we do and know you will too! The Digital & Social Media Manager supports South Mountain Creamery’s overall marketing efforts, with a primary focus on leveraging social media, blog content, and paid digital advertising to achieve targeted business goals. This role is ideal for a creative and organized individual who enjoys storytelling, community building, and bringing brand narratives to life across digital platforms. The Digital & Social Media Manager will plan, create, and manage engaging content that strengthens our online community, increases brand awareness, and supports sales growth. This role plays a key part in shaping how customers experience the South Mountain Creamery brand online.

Requirements

• Strong writing and editing skills, with the ability to adapt tone and voice for different audiences and platforms.
• Proficiency in social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, etc.) and scheduling tools.
• Experience managing digital advertising campaigns (Meta Ads, Google Ads, etc.).
• Ability to analyze performance metrics and translate data into actionable insights.
• Excellent organization and time-management skills, with the ability to handle multiple projects simultaneously.
• Creative mindset with a strong eye for visuals, branding, and storytelling.
• Basic photography and/or videography skills for content creation.
• 2–4 years of experience in digital marketing, social media management, or a related field.
• Experience in copywriting or journalism
• Familiarity with SEO principles and website content optimization.
• Experience with Canva, Adobe Creative Suite, or other design tools.
• Knowledge of CRM or email marketing platforms.

Responsibilities

• Implement and support digital marketing strategies that align with brand goals, including customer acquisition, retention, and engagement.
• Create, write, schedule, and publish content across all social platforms.
• Monitor performance, engage audiences, and maintain a consistent brand voice.
• Oversee paid digital campaigns, including social ads, display ads, and other digital placements.
• Track performance metrics, optimize campaigns, and report on key outcomes.
• Write compelling, SEO-friendly blog posts that support marketing initiatives, highlight brand storytelling, and drive organic traffic and customer engagement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed