Social Media Coordinator

Houston Astros•Houston, TX

10d•Onsite

About The Position

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Responsible for the day-to-day management of all Houston Astros owned social media channels, including but not limited to: Twitter, Instagram, TikTok, Facebook, YouTube, LinkedIn, etc. Help maintain the monthly posting calendar to deliver high-quality, original social media content for the Houston Astros and Houston Open organizations. Collaborate with the content team to plan and traffic graphics, video, and photo requests that will be executed on social media platforms. Manage the Houston Astros and Foundation accounts day-to-day social content and assist across other properties as needed. Provide live game coverage for the Houston Astros. Identify opportunities and trending topics where the Houston Astros can join the social conversation. Ideate, produce, and post content for the Houston Astros social platforms. Collaborate with the rest of the social media team on relevant content opportunities. Work collaboratively with the PR/Communications dept to stay up to date with club news and press releases that need to be shared socially. Maintain content tagging software to ensure real-time accuracy in tracking content performance across key performance indicators. Monitor platforms via social listening to interact, engage and communicate with fans when appropriate. Leverage analytics tools to increase social media effectiveness, track overall performance and compile weekly and monthly reporting. Work with various organizational departments to ideate and plan how social and supports campaign objectives (partnerships, ticketing, retail, and special events). Perform other duties as assigned.

Requirements

Flexibility and willingness to work extended hours, evenings, and weekends. Game day duties required.
1+ years of experience in social media, sports or entertainment experience preferred.
Creative, energetic, and proactive approach to work.
Strong relationship building skills.
Innovative and proactive thinker, with an ability to work under quick turnaround times, across multiple projects.
Excellent oral and written communication skills – can interact well with all organizational levels internally and externally.
Keen editorial eye.
High proficiency in Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn, other emerging platforms.
Healthy interest in data-driven decision-making and understanding of social media analytics.
Bachelor’s degree in marketing, communications, business, or related field.
Proficiency in photo editing and fundamental design tasks in Photoshop, understanding of Adobe Premier is preferred. Video shooting and/or editing a plus.
Must be proficient in Microsoft Word, Excel, Outlook, and PowerPoint.

Nice To Haves

1+ years of experience in social media, sports or entertainment experience preferred.
Proficiency in photo editing and fundamental design tasks in Photoshop, understanding of Adobe Premier is preferred. Video shooting and/or editing a plus.
Bilingual in Spanish is preferred.

Responsibilities

Responsible for the day-to-day management of all Houston Astros owned social media channels, including but not limited to: Twitter, Instagram, TikTok, Facebook, YouTube, LinkedIn, etc.
Help maintain the monthly posting calendar to deliver high-quality, original social media content for the Houston Astros and Houston Open organizations.
Collaborate with the content team to plan and traffic graphics, video, and photo requests that will be executed on social media platforms.
Manage the Houston Astros and Foundation accounts day-to-day social content and assist across other properties as needed.
Provide live game coverage for the Houston Astros.
Identify opportunities and trending topics where the Houston Astros can join the social conversation.
Ideate, produce, and post content for the Houston Astros social platforms.
Collaborate with the rest of the social media team on relevant content opportunities.
Work collaboratively with the PR/Communications dept to stay up to date with club news and press releases that need to be shared socially.
Maintain content tagging software to ensure real-time accuracy in tracking content performance across key performance indicators.
Monitor platforms via social listening to interact, engage and communicate with fans when appropriate.
Leverage analytics tools to increase social media effectiveness, track overall performance and compile weekly and monthly reporting.
Work with various organizational departments to ideate and plan how social and supports campaign objectives (partnerships, ticketing, retail, and special events).
Perform other duties as assigned.