Social Media & Digital Content Specialist

John Brown University•Siloam Springs, AR

50d

About The Position

The Social & Digital Media Specialist will create and deliver thoughtful, engaging, and vibrant content that tells the John Brown University story through its various digital channels, including its website and social media platforms. This position is responsible for photography and short form video and written content that positions JBU as a Christ-centered institution with rigorous academics and a vibrant student community, including the supervision of student photographers. The Social Media Specialist is a key part of the creative process, providing input for the various communication campaigns and other efforts coordinated by University Marketing & Communications.

Requirements

Ability to set priorities and accomplish goals with limited supervision
Ability to maintain positive relationships with staff, faculty, students and community
Ability to present oneself professionally in speech and appearance to external constituents.
Ability to articulate the benefits of a Christian college experience, including a clear and concise position on the issue of integration of faith, learning and living
Commitment to the Articles of Faith, mission and objectives of the university
Desire to be a role model for students by demonstrating an active Christian faith in personal example and in work-related responsibilities
Strong DSLR/Mirrorless photography skills including photo editing (Adobe) and asset management systems.
Demonstrated experience creating dynamic, creative, and varied content for social media platforms.
Strong communication skills with the ability to create content in an organization's brand voice, tailored to diverse audiences across online platforms.
Ability to create and edit short-form video content on DSLR/mirrorless cameras and mobile phones.
Demonstrated understanding of social media trends and performance objectives (YouTube SEO, etc.)
Basic graphic design skills and ability to create attractive social media images (Canva or Adobe).
Capacity to self-manage multiple projects and complete work on time with minimal supervision.
Ability to motivate and manage multiple part-time student workers to achieve goals and meet deadlines.
Bachelor's degree in photography, public relations, marketing, or related field is required.

Nice To Haves

Intermediate graphic design skills using InDesign, Photoshop, Illustrator
Familiarity with Adobe Creative Suite, content management and digital asset management systems.
Experience in online or traditional journalism, marketing or publishing

Responsibilities

Manage the university's institutional social media channels by developing dynamic photographic, graphic, video and written content, capitalizing on trending social media ideas to recruit prospective students and keep current students engaged in campus life and flourishing in their college journey. Respond to social media interactions in a manner that strengthens the JBU brand.
Act as the main campus photographer for coordinated marketing photoshoots and ad hoc assignments not covered by the student photography team.
Supervise student photographers and social media team to cover campus events, create content, and fulfill client photography requests.
Work with the Director of Video Production to ensure all videos created by UMC are utilized across appropriate platforms including social media, YouTube, digital campus displays and the website.
Manage the university's YouTube channel, including optimization of video titles, descriptions, links and playlists.
Work with the Director of Owned & Earned Media to ensure video and photography content on the university's website is current.
Oversee the university's digital asset management system including organization of content, distribution of photography and training of employees on access or uploading content.
Monitor other university social media accounts and alumni connections and share appropriate posts including suggesting content to the writing staff that might merit a longer written-form story.
Maintain an up-to-date record of department and club social media accounts, user ids and passwords.
Gather and report monthly social media metrics.
Other duties as assigned