Social Media & Digital Content Specialist
About The Position
The Social Media & Digital Content Specialist’s main function is to lead social media presence and assist with broader digital content responsibilities for Midwest Sports+. This individual will develop and execute social media strategies, manage live sports streams, create original sports content, and collaborate with both digital and broadcast teams to grow our audience and enhance engagement across platforms. This is a part-time position, mostly day hours but potentially some nights/weekends, approximately 25 hours/week. Ideal candidate for this role will live in Sioux Falls, SD, or the surrounding region.
Requirements
- A minimum of 1–3 years of experience in social media, digital content production, or digital marketing.
- Passion for sports and strong familiarity with Midwest teams, athletes, and fan culture.
- Proficiency in tools like Adobe Premiere, Canva, Photoshop, or CapCut.
- Excellent writing, editing and visual storytelling skills.
- Ability to work flexible hours, including nights and weekends during sports seasons.
- Current residence in and the ability to work in the greater Sioux Falls, SD metro area.
- Some travel may be required.
- Must possess a valid driver’s license and a driving record that is insurable by the company.
- Must carry an acceptable level of vehicle insurance as required by the company.
Nice To Haves
- Experience with live streaming tools and platforms is a plus.
Responsibilities
- Develop and execute social media strategies across platforms (Instagram, TikTok, X/Twitter, Facebook, YouTube.)
- Create, schedule, and publish engaging daily content tailored to each platform.
- Monitor analytics to track KPIs for performance, engagement, and growth.
- Engage with followers, respond to comments/messages, and foster a sense of community.
- Coordinate social campaigns around key sports events, streaming content, and breaking news.
- Stay up to date on trends in sports and digital media to keep our content fresh and relevant.
- Assist in scheduling and managing live sports streams via our platform and app, working closely with broadcast and production teams to ensure quality content.
- Oversee the presentation and upkeep of social media accounts.
- Interact with followers, respond to queries and monitor reader reviews, feedback and mentions.
- Assist in website management to ensure a local and up-to-date content experience for readers.
- Troubleshoot basic live stream technical issues when needed.
- Clip highlights from live events for social and digital distribution.
- Collaborate with the broadcast team to ensure consistent branding and messaging across platforms.
- Work closely with reporters, videographers, and editors to translate stories into digital-friendly formats.
- Produce short-form vertical videos (Reels, TikToks, Shorts) to promote stories, games, or athletes.
- Shoot, edit, and optimize videos for multiple platforms.
- Capture behind-the-scenes moments and in-game content for social audiences.
- Help conceptualize recurring content features or series that showcase Midwest sports culture.
- Assist in identifying digital goals and growth potential, while utilizing analytics tools to track progress of achieving those goals.
Benefits
- Health, dental, and vision packages
- Paid maternity and parental leave
- Company-paid short-term disability and life insurance
- Additional options for critical illness, accident, and hospital indemnity coverage
- Retirement benefits with company match
- Generous PTO and paid volunteer hours
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Part-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees
