Digital Media Content Specialist

Snap-on Inc • Kenosha, WI

4d

About The Position

As a Digital Media Specialist, you’ll work closely and collaboratively with the marketing and sales team. This fun fast paced role will require multi-tasking, the use of professional cameras, audio equipment, lighting and creativity to create engaging digital content.

Requirements

• Bachelor’s degree in Graphic Design, Marketing or Communications.
• 2-5 years of experience in videography.
• Experience in creating video content and comfortable being in front of the camera if necessary, representing a brand (Instagram Reels and/or TikTok).
• Knowledge of content creation from a social media point of view with a professional videographer eye
• Excellent eye for detail and an eye for design.
• Adaptability and ability to work with a team to meet milestones and complete projects on time.
• Solid understanding of brand identity, market trends and consumer behavior.
• Advanced skills in Microsoft Office, PC & Mac Operating Systems.
• Excellent listening and interpersonal skills and ability to develop and maintain positive relationships.
• Experience with creating videos and graphic designs.

Nice To Haves

• Preferable with Adobe Creative Suite and Canva.
• Knowledge developing and testing new content ideas to engage our audiences. Experience in using a social media scheduling platform Hootsuite or similar. Any additional digital marketing experience is a plus!
• Assist in additional tasks when assigned.

Responsibilities

• Storyboard, Capture, shoot, and edit engaging social media video content using professional cameras, audio equipment, lighting, and smartphones for platforms including Instagram, Facebook, X, Snapchat, TikTok, and emerging channels.
• Copyrighting: Knowledge of AP style preferred.
• Ability to create long form content for YouTube or short-form, vertical video content optimized for Reels, TikTok, and Stories, balancing high production value with authentic, in-the-moment footage.
• Adapt quickly during shoots—switching seamlessly between video and still photography as needed.
• Provide social media coverage at event such as our yearly tool show and key races within our race program (NASCAR, IndyCar, NHRA).
• Create social assets that are appropriate for specific channels and brand initiatives.
• Work within established brand guidelines specific to intended style and tone.
• with them in a genuine and authentic way.
• Assist in overall management of Snap-on social channels.
• Ability to work and stay organized in a fast-paced social marketing team.
• Excellent time-management and problem-solving skills.
• Team player with strong interpersonal and communication skills.
• Travel as needed and work flexible hours to capture timely and relevant content.

Benefits

• Paid time off, vacation and paid holidays
• Market competitive compensation
• Retirement programs including 401(k) Plan with matching employer contributions
• Employee Stock Purchase Plan – annual optional enrollment period
• Basic dental, Basic life, Basic accidental death and dismemberment coverage
• Short term and long-term disability, Employee Assistance Program
• Business travel accident insurance
• Other health education programs, including smoking cessation, annual wellness screening and seasonal flu shot
• Bonus, incentives depending on position and level
• Base pay progression through lateral & promotional development on both managerial and technical career paths
• Tuition Assistance Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees