Social Media & Digital Content Manager - Universal Kids Resort

Universal Orlando • Frisco, TX

1d

About The Position

JOB SUMMARY: Responsible for leading the day-to-day process of digital production and social media associated with Universal Kids Resort (UKR) website and multiple digital platforms (B2C, B2B and International web sites, apps, mobile web). Monitors web edits, development requests, and various teams to ensure the quality of the request is adequate to execute superior results. Represents eCommerce collaborating with various IT and Marketing teams to plan and execute processes that impact eCommerce and Universal Destinations & Experiences (UDX) Marketing & Sales functional teams. Supports UKR’s social media digital campaigns, analyzing and tracking performance. JOB RESPONSIBILITIES: Reviews, assigns and oversees daily website production efforts performed by the web content production team. Supervises web content production staff to execute website content and maintenance efforts as prioritized by the business. Reviews traffic website production efforts through IMC, PM/Popcorn Village and IT to ensure on-time implementation. Collaborates with Marketing teams to shift production schedules to accommodate all requests. Serves as technical liaison with IT web development staff and collaborates on work efforts related to the content management system. Manages bug reporting and task progress. Participates in weekly Owned Content meetings to communicate status and facilitate prioritization. Leads the submission and coordination of Legal and UKR-specific intellectual property approvals and the execution of all contracts, documentation, and process management. Collaborates across Marketing & Sales and with key stakeholders to support integration of social executions with online and offline programs. Translates social media workflows into actionable processes to optimize social activations. Analyzes and tracks campaign performance, making real-time recommendations and helps solidify and operationalize global KPIs and dashboards. Responsible for trafficking website production efforts through IMC, PM/Popcorn and IT to ensure on-time implementation. Manages website maintenance task list through project management software and established business and IT processes; finds efficiencies where appropriate. Oversees third-party content production resources as needed. Supports the development of content strategy and social media capabilities for all social channels such as Facebook, Instagram, TikTok, YouTube, Pinterest, and Twitter that drive ticket sales, hotel occupancy, new brand recognition and fan retention. Leverages UDX teams to create symphony moments for digital production with Universal Kids, NBCUniversal and other UDX initiatives. Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities. Perform other duties as assigned. SUPERVISORY RESPONSIBILITY: Individual Contributor. ADDITIONAL INFORMATION: Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.

Requirements

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs) required.
• Advanced experience with technical and functional components of content management systems.
• Advanced experience managing website, mobile web and mobile app content and development projects.
• Ability to articulate business and product requirements into structured, executable specifications for implementation.
• Excellent understanding of web design methods, UX/UI principles, wire framing, user flows and best practices.
• Experience in facilitating prioritization and trade-off discussions with business and IT.
• Editorial and operational skills with a deep understanding of the role content plays in supporting marketing and commerce.
• Strong understanding of marketing and sales principles and their application to content marketing strategy for web and mobile.
• Ability to communicate effectively on all levels, including concise verbal and written communication.
• Strong knowledge of the content management system’s core functionality and testing/ implementing solutions with CMS environment.
• Thorough understanding of internet technologies including analytics and SEO, business concepts, security issues, and networking standards.
• Strong use problem-solving and analytical skills to support and troubleshoot large-scale business applications.
• Familiarity of Agile software development processes.
• Manage Content Production team as they work from high level requirements through detailed specifications, prototype, software deployment and administration.
• Familiarity with web graphics and animation, using Adobe Photoshop, Flash MX (2004), Image Ready and other tools on both Mac and PC platforms.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Consistent attendance is a job requirement.
• Bachelor’s degree in Marketing, Computer Science, MIS, Engineering, or related field is required.
• 5+ years’ experience working in website production and/or development, project management, and design is required; or equivalent combination of education and experience.

Responsibilities

• Reviews, assigns and oversees daily website production efforts performed by the web content production team.
• Supervises web content production staff to execute website content and maintenance efforts as prioritized by the business.
• Reviews traffic website production efforts through IMC, PM/Popcorn Village and IT to ensure on-time implementation.
• Collaborates with Marketing teams to shift production schedules to accommodate all requests.
• Serves as technical liaison with IT web development staff and collaborates on work efforts related to the content management system.
• Manages bug reporting and task progress.
• Participates in weekly Owned Content meetings to communicate status and facilitate prioritization.
• Leads the submission and coordination of Legal and UKR-specific intellectual property approvals and the execution of all contracts, documentation, and process management.
• Collaborates across Marketing & Sales and with key stakeholders to support integration of social executions with online and offline programs.
• Translates social media workflows into actionable processes to optimize social activations.
• Analyzes and tracks campaign performance, making real-time recommendations and helps solidify and operationalize global KPIs and dashboards.
• Responsible for trafficking website production efforts through IMC, PM/Popcorn and IT to ensure on-time implementation.
• Manages website maintenance task list through project management software and established business and IT processes; finds efficiencies where appropriate.
• Oversees third-party content production resources as needed.
• Supports the development of content strategy and social media capabilities for all social channels such as Facebook, Instagram, TikTok, YouTube, Pinterest, and Twitter that drive ticket sales, hotel occupancy, new brand recognition and fan retention.
• Leverages UDX teams to create symphony moments for digital production with Universal Kids, NBCUniversal and other UDX initiatives.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level