Social Media Creator (Freelance)

WeRoad • Austin, TX

21h • Remote

About The Position

We're building something new. We need someone to build it with us. WeRoad is launching in the U.S., new channels, new audience, new energy. We're launching on TikTok from scratch and we want to give a new American energy to our English channel, and we're looking for the person who will own that from day one. Not managing. Not execute briefs. Own. That means you decide what goes up, when, and why. No approval chains, no sign-off culture. If you have a vision and the skills to back it up, we get out of your way and let you run. Your day-to-day activities will include creating and planning content formats, visuals for WeRoad’s social media assets and new projects, taking ownership of WeRoad’s channels and market.
What this actually looks like You'll build and run WeRoad U.S. Instagram and TikTok presence, in English, with full creative control. You'll be the face, the voice, the editor, and the strategist, all at once. You'll ideate, shoot, edit, caption, and publish. You'll ride trends before they peak, experiment with formats, and develop a distinct point of view for the brand. You'll report on what's working and iterate fast. Starting from zero is a feature, not a bug. You get to define the aesthetic, the tone, the content pillars, everything.

Requirements

• English is your mother tongue
• You've made content before
• You're comfortable being autonomous
• You're hungry to prove yourself in a real company environment
• You're comfortable on camera and behind it
• You know Canva, you've played with AI tools, you're fast
• You are based in the USA
• You are allowed to work in the US

Nice To Haves

• Basic video editing skills (CapCut, Premiere, whatever you use)
• Experience with analytics and using data to adjust strategy
• Familiarity with TikTok's ad ecosystem or organic growth tactics

Responsibilities

• Creating and planning content formats
• Creating visuals for WeRoad’s social media assets and new projects
• Taking ownership of WeRoad’s channels and market
• Build and run WeRoad U.S. Instagram and TikTok presence, in English, with full creative control
• Ideate, shoot, edit, caption, and publish
• Ride trends before they peak
• Experiment with formats
• Develop a distinct point of view for the brand
• Report on what's working and iterate fast
• Define the aesthetic, the tone, the content pillars

Benefits

• You will join a startup team at the ground floor, you’ll work directly with WeRoad’s Content global team and the U.S. launch squad.
• You also will have access to the broader WeRoad/WeMeet ecosystem: people, insights, and resources, without the corporate overhead.
• If you've been building your skills independently and want to bring them somewhere that will actually use them, this is that place.

What This Job Offers

• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees