Social Media Creative

GlossGenius•New York, NY

5h•$100,000 - $134,000•Hybrid

About The Position

GlossGenius is looking for a Social Media Creative to conceptualize and produce scroll-stopping content that meaningfully engages our social community, reaches new audiences, and sets the industry standard for social-first business education. In this role, you will touch every stage of social-first production—from contributing to brainstorming and content briefs to owning creative design execution for the Social Team’s posts. This role blends content and creative execution, making it ideal for someone who wants an equal hand in strategy and production among a team that thinks creatively and collaborates quickly. You will report to the Senior Manager, Social Media & Influencer Marketing and work closely with our Creative Team. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 3-4 days per week with required attendance on Tuesdays and Thursdays.

Requirements

4+ years experience designing brand content for social media, with a strong portfolio that showcases work across different types of projects and proves the ability to translate brand guidelines into social-first designs
Someone who thrives with independence and seeks ownership over multiple stages of content creation, from pitching to briefing and final design
Strong proficiency in industry-standard design software, with an emphasis on Figma for collaborative design and system development
Exceptional aesthetic judgment and technical skill in typography, color theory, layout composition, and overall visual craft
Deep understanding of social platform metrics and best practices, with the ability to deliver high-quality content at the pace the channel requires

Nice To Haves

Proficiency in After Effects, Premiere, or similar motion design and video editing tools for creating dynamic visual content and animations
Experience creating social content for vertical SaaS and/or beauty & wellness companies
Prior experience creating social media content for brand accounts with over 200k followers

Responsibilities

Own the day-to-day creative execution for the Social Team with a focus on Instagram, including end-to-end pitching and production of post concepts and creative design for the Social Team’s creative briefs
Translate abstract concepts and strategic objectives into tangible, high-quality visual assets suitable for social media platforms
Move fast as a team to capitalize on trends and feature updates that drive performance
Test new social formats that align with platform best practices, then quickly iterate on the highest-performing concepts to drive better results on key metrics
Act as the Social Team’s creative lead to ensure visual excellence and continuity across Creative and Social guidelines for posts and cross-functional campaigns

Benefits

Flexible PTO
Competitive health & dental insurance options, with premiums partially or fully covered by GG
Fertility and adoption benefits via Carrot
Generous, fully-paid parental leave policy
401k benefit - employees are eligible to contribute starting day 1 of employment
Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
Pre-tax commuter benefits
Dependent Care FSA
Home office support
Team Bonding opportunities - as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year