Lead Creative Strategist, Social Media - Ninja

SharkNinja•New York, NY

13d

About The Position

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. As our brands scale globally, social isn’t a support channel, it’s where discovery, conversation, and demand are created. We’re building a social creative engine designed to move at the speed of culture, and we’re looking for creative leaders who can help shape it. Social-first creative at SharkNinja is built to be felt, shared, and acted on rather than passively watched. The Lead Creative Strategist is the creative owner for Ninja on social. This role is embedded within the social creative team, accountable for what ships, and responsible for ensuring our content earns attention in-feed and in culture. This is a hands-on creative role for someone who can ideate, write, direct, and make — while partnering closely with our Social Strategy team, Social Studios team, internal creators, and external collaborators to bring ideas to life at scale.

Requirements

6–8+ years of experience in social-first creative, content, or creator-led environments
A true hybrid: you can think conceptually and execute hands-on
Fluent in internet culture, platforms, and formats — you know what works and why
Comfortable directing others but never afraid to make things yourself
Opinionated, collaborative, and allergic to boring content
Please submit your portfolio with your application

Responsibilities

Own Social-First Creative for Ninja
Serve as the creative lead and tastemaker for Ninja on social, in tight collaboration with the Sr. Director Social Media, Ninja and VP, Social Creative
Develop social-first ideas that balance entertainment, product storytelling, and cultural relevance across organic, paid and influencer/creator content
Ensure creative work is designed to travel (through sharing, remixing, and conversation)
Create, Direct, and Ship
Write, edit, and shape content across short-form video, stills, and emerging formats
Direct shoots virtually, and in-person, with internal creators, studios, and partners — from lo-fi to higher-production moments
Collaborate closely with internal creators and Social Studios to translate ideas into scalable content outputs
Partner Across Teams
Work hand-in-hand with Brand, Social Strategy, Influencer, and Media partners
Help shape creator and influencer creative by providing strong concepts, direction, and feedback
Act as the creative connective tissue between strategy and execution
Raise the Creative Bar
Push for work that is culturally fluent, platform-native, and unmistakably social-first
Identify what’s working, what’s stale, and where the brand should experiment next
Contribute to evolving creative playbooks and best practices across the social org