Head of Creative, Social Media

Paula's Choice Skincare • Seattle, WA

19d • $160,000 - $165,000 • Remote

About The Position

Paula’s Choice is seeking a Head of Creative, Social Media to lead the creative vision, strategy, and execution of our social platforms globally. This role is responsible for transforming social from a content engine into a brand-building, culture-shaping channel that drives relevance, recommendation, and growth. You will own the creative direction of social across platforms, lead a high-performing team, and partner closely with brand, product, PR, and performance marketing to ensure social plays a central role in how Paula’s Choice shows up in culture. This is a senior leadership role for someone who can balance bold creative instincts with strategic rigor and measurable impact.

Requirements

• A sharp creative eye with strong design sensibility and storytelling instincts.
• A strategic mindset with a deep understanding of how social drives brand growth, not just content volume.
• Extensive experience leading social media for a consumer brand, beauty or lifestyle experience strongly preferred.
• Proven ability to build and lead creative teams in fast-paced environments.
• Deep knowledge of major social platforms including Instagram, TikTok, YouTube, and emerging channels.
• Strong understanding of social analytics and how to use insights to guide creative decisions.
• Experience managing budgets and working cross-functionally with senior stakeholders.
• Passion for culture, creativity, and the evolving role of social in how brands earn trust and relevance.

Responsibilities

• Set the Creative Vision for Social
• Define and lead the creative strategy for social media in alignment with Paula’s Choice brand vision and business objectives.
• Establish a distinctive, recognizable social aesthetic and voice that builds trust, desire, and cultural relevance.
• Ensure all social content is on-brand, high-quality, and designed to drive both engagement and long-term brand equity.
• Lead Social as a Brand-Building Channel
• Develop and execute innovative social campaigns that support product launches, brand moments, and key cultural opportunities.
• Translate complex skincare science into compelling, accessible, social-first storytelling.
• Identify and capitalize on emerging platforms, formats, and creator behaviors to keep the brand ahead of the curve.
• Drive Performance with Creative Excellence
• Partner with analytics and performance teams to define success metrics for social, balancing reach, engagement, and impact.
• Use data and insights to optimize creative direction, content mix, and platform strategy over time.
• Ensure creative decisions are informed by performance, without sacrificing brand standards or originality.
• Build and Lead a World-Class Team
• Lead, mentor, and inspire a team of social creatives and strategists, fostering high standards and strong creative culture.
• Set clear expectations, workflows, and development paths to help the team grow and perform at a high level.
• Collaborate closely with external creators, influencers, and agency partners.
• Collaborate Across the Organization
• Work cross-functionally with brand marketing, product marketing, PR, retail, and e-commerce to ensure social is integrated into broader campaigns.
• Partner with influencer and community teams to ensure creator content aligns with brand creative direction.
• Represent Paula’s Choice in industry conversations, events, and partnerships as a leader in social creativity.
• Own Budget and Resource Planning
• Oversee the social creative budget and ensure resources are allocated effectively to deliver impact.
• Make smart trade-offs between always-on content, tentpole moments, and experimental creative bets.

Benefits

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
• Did we mention we’re a dog-friendly office?

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed