Part-Time Social Media Coordinator - Los Angeles/Pasadena, CA

PhyNet Dermatology LLC (External)•Los Angeles, CA

22d•$25 - $28

About The Position

The Social Media & Community Coordinator is responsible for the day-to-day execution and management of the Clinic’s Instagram presence. This role supports content planning, content capture coordination, publishing, community engagement, and performance reporting while ensuring strict adherence to established brand guidelines, clinical compliance standards, and regulatory requirements. This is an execution-focused role responsible for implementing approved strategies and content plans. This position does not oversee brand identity development or product marketing strategy.

Requirements

Demonstrated experience managing Instagram accounts, preferably within healthcare, medical aesthetics, wellness, or other regulated industries.
Strong understanding of Instagram platform functionality, content formats, and community management best practices.
Excellent written communication skills, with the ability to create clear, professional, educational, and compliant captions.
Experience coordinating content development and approvals across multiple stakeholders.
Working knowledge of compliance considerations, including medical, legal, and advertising guidelines.
Strong organizational, project management, and time-management skills.
Excellent interpersonal and professional communication abilities.
Proficiency in short-form video editing and content preparation, including Instagram Reels.
Familiarity with social media scheduling platforms, analytics tools, and reporting dashboards.
This role requires a proactive, dependable, and detail-oriented individual with the ability to manage multiple tasks in a dynamic healthcare environment. The ideal candidate demonstrates a strong commitment to patient care and operational excellence.

Nice To Haves

Experience working with dermatology, medical aesthetics, med spa, or healthcare brands preferred.
Ability to work effectively within joint venture or multi-stakeholder organizational environments.

Responsibilities

Execute monthly content calendars aligned with clinic priorities, initiatives, and campaigns.
Organize and manage content according to approved content pillars, including education, provider highlights, clinical experience, and compliance-approved before-and-after content.
Maintain an organized and up-to-date rolling content backlog to support consistent publishing cadence.
Schedule and publish approved content using designated social media management tools.
Coordinate and schedule regular content capture sessions with providers and clinic staff.
Develop structured prompts, outlines, and talking points to support effective and efficient filming sessions.
Capture or organize raw photo and video content in alignment with clinic objectives.
Ensure all content meets compliance, clinical, and regulatory standards prior to submission for approval and publication.
Draft clear, professional, educational, and compliant captions consistent with clinic standards and voice.
Edit short-form video content, including Instagram Reels, to ensure quality, clarity, and engagement.
Prepare static image posts, carousels, and supporting creative assets.
Publish approved content according to established schedules and workflows.
Monitor Instagram direct messages, comments, story replies, and account mentions on a daily basis.
Respond to inquiries using approved messaging templates and escalation protocols.
Maintain timely response standards, with same-business-day responses preferred whenever possible.
Escalate sensitive, clinical, or patient-specific inquiries to appropriate clinic leadership or designated personnel.
Manage provider content submissions through the established intake and review process.
Review submitted content to ensure alignment with clinic standards, brand guidelines, and compliance requirements.
Coordinate reposting and amplification of approved provider content.
Provide professional feedback to providers when content requires edits or cannot be approved.
Support execution of approved seasonal campaigns and themed content initiatives (e.g., holidays, awareness months, promotional periods).
Ensure all themed content aligns with clinic positioning, brand standards, and compliance requirements.
Coordinate timelines, approvals, and publishing schedules to ensure timely execution.
Track and monitor key performance indicators, including engagement, reach, follower growth, and content performance.
Prepare regular performance summaries and reports for clinic leadership.
Identify trends, insights, and opportunities for content improvement.
Provide recommendations to optimize future content performance and community engagement.