Social Media Associate - Los Angeles, CA
About The Position
We’re looking for a creative, hands-on Social Media Associate to own Picnic’s social media presence end-to-end. This person will be responsible for content creation, posting, and performance analysis across multiple platforms, helping us build brand awareness, engage our community, and bring the Picnic brand to life online. This role is perfect for someone who is creative, curious, and loves experimenting with new content ideas, while also being comfortable analyzing performance and optimizing what works. You’ll work closely with the team to tell Picnic’s story, showcase our restaurant partners, and create fun, engaging content around food, office life, and the lunch experience.
Requirements
- 1–3 years of experience managing or supporting social media for a brand or company
- Comfortable creating short-form video and visual content
- Strong creative instincts and a good eye for content that performs on social
- Familiar with tools like Instagram, TikTok, LinkedIn, Canva, CapCut, or similar
- Comfortable analyzing basic social media metrics and performance
- Proactive, organized, and excited to experiment with new ideas
- Passionate about food, restaurants, and creating joyful experiences
Responsibilities
- Own Picnic’s social media presence across platforms such as Instagram, LinkedIn, TikTok, and others
- Plan, create, and publish engaging content, including posts, stories, reels, and short-form videos
- Capture and produce content featuring restaurants, office lunches, team moments, and brand storytelling
- Maintain a consistent posting cadence and content calendar
- Continuously brainstorm new creative ideas and formats to grow engagement and reach
- Stay on top of social media trends, memes, and platform updates
- Experiment with different content styles to see what resonates with our audience
- Track and analyze the performance of posts and campaigns
- Identify trends in engagement, reach, and audience growth
- Use insights to optimize future content and strategies
- Help bring Picnic’s brand voice and personality to life across social channels
- Engage with our community through comments, messages, and social interactions
- Support collaborations with restaurants, partners, and creators when relevant
Benefits
- Medical, dental, and vision insurance (multiple plans, incl. HSA options).
- Company-paid life and disability insurance (short- and long-term).
- Voluntary insurance: accident, critical illness, hospital indemnity.
- Optional supplemental life insurance for self, spouse, and children.
- Pet insurance discount.
- 401(k).
- Health Savings Account (HSA)
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Time Off policies:
- Discretionary vacation days
- 8 paid holidays per year
- Paid sick time
- Paid Bereavement leave
- Paid Parental Leave
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
