Social Media Coordinator

Cornbread Hemp•Louisville, KY

20h•Onsite

About The Position

Cornbread Hemp is committed to enhancing lives with the highest quality hemp products. As a pioneer of USDA organic hemp sourced from Kentucky, we pride ourselves on making a difference. If you value high-quality products and take pride in your work, join us and be part of our mission. We’re excited to hear from you! This is an on-site position located in Louisville, KY. Must be legally authorized to work in the U.S. All full-time employees are eligible for health, vision and dental benefits with an employer contribution. THE ROLE: The Social Media Coordinator will contribute in the development, implementation, and execution of social media strategies, content creation, community engagement, and paid content to enhance our online presence and achieve marketing objectives. WHO YOU ARE: Versatile and adaptable, able to adjust plans and priorities throughout the day. Easy to get along with, positive, and motivated to always keep improving. Experienced in Tik Tok, Meta, and Youtube. Physically capable, able to handle tasks that require lifting and repetitive movements.

Requirements

2+ years of experience in social media management, social media video production (filming and editing), and marketing.
Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and content creation software (Resolve, Premiere, Capcut).
Understanding of social media marketing strategies, best practices, and analytics.
Strong communication, writing, and interpersonal skills; ability to work independently and as part of a team; attention to detail and organizational skills; ability to adapt to a fast-paced environment.
A genuine desire to create high-performing video content in a self-motivated atmosphere with like-minded teammates.
Comfortable speaking on camera for social content.
Flexible to changing priorities in a fast-paced environment.
Strong attention to detail and organizational skills, ensuring efficient and effective operations.
Use of professional tools such as Slack, Monday, Google Suite, and 90.io
Positive energy and reliability for team cohesion.
High school diploma or equivalent; Associate's or Bachelor's degree in Marketing, Communications, or a related field preferred.
Comfortable with traveling across KY.
Must have a valid driver license.
Must have a reliable wifi bandwidth when working from home is necessary.

Responsibilities

Assist in developing and editing engaging paid and organic social media videos across various platforms (e.g., Facebook, Instagram, Youtube, Twitter, LinkedIn, TikTok).
Edit long-form video content into shorts.
Field requests from our Paid Ads team to shoot and/or edit short-form content to be launched across multiple digital ad platforms.
Collaborate with the Social Media Manager to meet deadlines and update a content calendar to ensure consistent posting and timely updates.
Engage with followers and online communities to foster positive relationships and build brand awareness.
Assist the Social Media Manager in managing social media contests and promotions with influencers.
Track social media performance metrics (e.g., engagement, reach, impressions) using analytics tools.
Generate weekly reports to assess the effectiveness of social media campaigns and identify areas for improvement.
Assist with scheduling social media posts and managing social media accounts.
Collaborate with other departments to support campaigns, events, and other initiatives.