Social Media Coordinator

ReUp Education•Austin, TX

2d•Hybrid

About The Position

The Social Media Coordinator is a creative and organized marketing professional who supports the development and execution of ReUp’s social media presence across platforms. This role ensures our social channels are consistent, engaging, and aligned with campaign priorities and organizational goals. Working within the Integrated Campaigns Team, the Social Media Coordinator plays a key role in connecting ReUp’s Brand and Lifecycle strategies to our audiences through storytelling, visual content, and community engagement.

Requirements

1–3 years of experience in social media coordination, content creation, or digital marketing.
Strong understanding of social platforms, including LinkedIn, Instagram, and Facebook, and their best practices.
Experience using social media management tools.
Excellent writing and editing skills with attention to tone, clarity, and engagement.
Basic understanding of marketing principles and digital channels.
Comfortable using tools like Google Workspace (Docs, Sheets, Slides), and project management platforms (e.g. Jira, Asana, Airtable)
Proactive, resourceful, and eager to take initiative
You must provide a portfolio during your application process prior to any next steps.
Analytical mindset with the ability to interpret performance data and identify optimization opportunities.
Collaborative with the ability to work cross-functionally and build relationships across departments

Nice To Haves

Basic understanding of paid social campaigns and UTMs is a plus.
Familiarity with Adobe, or similar design tools preferred.
Detail-oriented, adaptable, and comfortable working in a fast-paced, hybrid environment.
Strong organizational skills with excellent attention to detail and the ability to manage multiple projects
Bachelor’s degree in Marketing, Communications, or related field preferred.

Responsibilities

Support the day-to-day management of ReUp’s social media channels, including LinkedIn, Instagram, and Facebook.
Plan and schedule posts that align with campaign themes, organizational priorities, and audience needs.
Collaborate with Brand and Integrated Campaigns to ensure copy, visuals, and messaging are consistent and on-brand.
Draft social copy and assist with adapting content for different formats (e.g., carousels, videos, stories, reels).
Monitor comments, messages, and mentions to foster community engagement and ensure timely, appropriate responses.
Serve as a daily point of contact by proactively engaging with comments, conversations, mentions, and direct messages, helping build and nurture an engaged online community while representing the brand voice and escalating inquiries as needed.
Track and analyze social media metrics (incl. impressions, engagement rate, reach, CTR) and compile monthly performance reports.
Support paid social campaigns by coordinating boosted posts, tracking UTMs, and monitoring performance.
Identify emerging trends, new channels, best practices, and content opportunities to help ReUp stay relevant and engaging.
Maintain the social content calendar, ensuring consistent posting cadence and alignment with broader marketing campaigns.

Benefits

Medical, dental, and vision insurance for employees
We pay 100% of the employee's premium and 50% of any dependents' premiums
Contribute up to $1000 to employee HSA/$2000 to employee + dependent HSA
PPO Buy-up plan available
FSA available
Company paid short-term disability, long-term disability, and life insurance for employee
Flexible time off and remote work opportunity
Up to 80 hours of dedicated sick time annually to support your well-being and work-life balance
15 paid holidays per year (including Juneteenth and the last week of the calendar year)
Company wellness days (2 per year)
Day of Service (Paid day for volunteering)
401(k) plan
Paid parental leave (12 weeks primary parental leave, 6 weeks secondary parental leave)
A diverse team that fosters a high level of collaboration despite being highly distributed
We provide your choice of a Mac or PC laptop