Social Media Coordinator

RIDGEWELLS INC•Bethesda, MD

18h•$60,000 - $65,000

About The Position

The Social Media Coordinator will embody bold creativity and strategic thinking to produce wow-worthy video and social media content that engage our audiences and elevates our brand within the catering and events industry. Ideal candidates possess strong video production and social media skills, with a focus on creating content for platforms such as Instagram and TikTok. In addition to video production, the Social Media Coordinator will execute marketing campaigns and maintain a robust content calendar for platforms including Facebook, Instagram, TikTok, Pinterest and LinkedIn. Candidates have demonstrated experience utilizing various content creation and scheduling tools such as Adobe software, Canva, Tailwind, and Later. Leveraging digital and traditional means, the Social Media Coordinator will work hands on furthering the brand awareness of Ridgewells Catering with an end goal of continued business growth.

Requirements

Bachelor’s degree in marketing/related field, and 3-5 years of related work experience including internships.
Experience and understanding of catering and events industry.
Strong video production and social media skills, with a focus on creating video content for platforms such as Instagram and TikTok.
Keen ability to identify social media content trends, adapt them according to brand voice and guidelines, and execute in a timely manner.
Demonstrable experience in content creation, graphic design, editing and communication.
Experience using social media platforms such as Facebook, Instagram, TikTok, Pinterest, and LinkedIn.
Experience using content scheduling platforms such as Tailwind, Planoly, Later, etc.
Knowledge and understanding of Adobe software and other content creation tools like Canva.
Knowledge of Microsoft SharePoint, OneDrive and file management platforms such as FileCamp or DropBox.
Positive attitude, detail-oriented with strong multitasking and organizational abilities.

Responsibilities

Creative Content Creation, particularly social media-oriented video content
Execute omni-channel marketing campaigns by publishing engaging content to Google, Website, and Social Media platforms.
Attend events to create real-time photo and video content for social channels.
Stay informed on the latest marketing trends, tools, and applications.
Uphold consistent and compelling brand voice across all marketing channels.
Enhance brand credibility and trust with key audiences by maintaining a timely and consistent posting schedule.
Monitor potential brand issues and respond effectively to maintain a positive brand image.
Regularly report on post and campaign performance to maximize results and ROI.
Ensure content is optimized for search engine results to increase brand awareness.
Regularly contribute and maintain multi-use image bank for all departments to use in marketing and sales.
Work closely with different teams to develop engaging content that supports business objectives.
Ensure marketing efforts are well-integrated with the company's overall strategy and brand messaging.
Performs other duties associated with the position that are reasonably assigned to support the overall needs of the business