Social Media Coordinator

Kimley-Horn • Sacramento, CA

21d • $70,000 - $75,000 • Onsite

About The Position

Kimley-Horn is looking for a Social Media Coordinator to join our Sacremento, California (CA) office! This is not a remote position.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or related field; social media marketing certifications preferred.
• 2+ years of professional social media management experience (agency or in-house).
• Experience managing multiple marketing initiatives and meeting deadlines in a fast-paced environment.
• Exceptional written and verbal communication—able to tell stories and simplify technical information for digital platforms.
• Experience with social media analytics tools (Sprout preferred).
• Collaborative, proactive approach with a passion for contributing creative ideas.

Nice To Haves

• Familiarity with the AEC industry to understand project nuances and communicate effectively.

Responsibilities

• Manage, monitor, and grow Kimley-Horn’s social media presence across multiple platforms, ensuring brand consistency in messaging, tone, and visual identity.
• Maintain and update the content calendar for organic social posts, ensuring all scheduled activities are accurately tracked, and deadlines are met.
• Utilize Asana for project management and coordination across all ongoing initiatives.
• Work with strategists to ensure efficient execution of the established posting plan and support content development as needed.
• During planning sessions, bring relevant content ideas, trends, thought starters, and inspiration to share.
• Collaborate with internal teams, including marketing, communications, and subject matter experts, to coordinate content needs, campaign execution, and issue escalation.
• Serve as the primary point of contact for community members, actively engaging with audiences, building authentic relationships, moderating discussions, fostering brand loyalty, and upholding community guidelines to ensure a safe and inclusive environment.
• Initiate, encourage, and sustain meaningful conversations by addressing concerns, answering questions, and keeping discussions active and relevant beyond initial content publication.
• Identify and engage with key community members and influencers, support their advocacy, and amplify the community’s voice through collaborative content.
• Stay informed about industry and social media trends, best practices, and competitor activities to continuously improve social media and community engagement strategies.
• Collect and analyze insights from community discussions, polls, surveys, and direct interactions; regularly report actionable feedback to the marketing and communications team to refine messaging and address emerging concerns.
• Utilize social listening tools such as Sprout and Cision to track comments, trends, and sentiment, proactively addressing issues and identifying opportunities to enhance engagement and protect brand reputation.
• Monitor social media and community performance metrics, preparing regular reports on engagement, reach, sentiment, and other key indicators for internal stakeholders.
• Use these findings to identify patterns, inform strategies, and uncover areas for improvement.
• Support paid social media and other marketing activities as needed.

Benefits

• Exceptional Retirement Plan: 2-to1- company match on up to 4% of eligible compensation (salary + bonus) and additional profit-sharing contribution.
• Comprehensive Health Coverage: Low-cost medical, dental, and vision insurance options.
• Time Off: Personal leave, flexible scheduling, floating holidays, and half-day Fridays.
• Financial Wellness: Student loan matching in our 401(k), and performance-based bonuses.
• Professional Development: Tuition reimbursement and extensive internal training programs.
• Family-Friendly Benefits: New Parent Leave, family building benefits, and childcare resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level