Social Media Coordinator - B2B

Primary Residential Careers•Salt Lake City, UT

6d•Onsite

About The Position

This role is built for someone who can take full ownership of our B2B social presence, content engine, and executive visibility. You’ll manage day-to-day publishing, create compelling content across platforms, and use data to drive growth. Drafting thought-leadership pieces that reinforce our market position. This is not a “post and hope” role you’re responsible for building real traction, real followers, and real leads.

Requirements

2–4+ years of hands-on social media management for a brand, agency, or corporate environment.
Proven ability to create content that performs: posts, articles, design assets, scripts, and short-form video.
Demonstrated experience running paid social campaigns on a limited, tightly managed budget.
Strong understanding of LinkedIn Recruiter and all major LinkedIn features, including analytics, campaigns, and talent tools.
Ability to translate executive and corporate objectives into clear, compelling social narratives.
Proficiency with AI tools for content creation, research, and workflow acceleration.
Experience managing corporate campaigns end-to-end—planning, execution, reporting.
Excellent writing and editing skills
Comfortable working on-site and collaborating across teams to source stories, capture media, and stay aligned with strategy.
Ability to effectively and professionally handle difficult situations that may arise when working with branches/divisions
Ability to multi-task
Strong organizational skills and attention to detail
Strong supervisory and leadership skills
Ability to prioritize tasks and to delegate them when appropriate
Ability to function well in a high-paced and at times stressful environment
Knowledge of Microsoft Office applications (i.e. Word, Excel, Outlook, PowerPoint, etc.)

Responsibilities

Develop, execute, and manage a company-wide social media strategy across LinkedIn, Facebook, Instagram, YouTube, and emerging platforms.
Produce high-quality content: graphics, short-form video, long-form posts, carousels, email copy, and anything else that moves the audience.
Create thought-leadership articles, briefs, and posts to strengthen brand authority.
Grow followers and engagement through consistent content, targeted campaigns, and disciplined optimization.
Build and manage a lead-generation strategy leveraging organic content and paid campaigns.
Plan and run corporate campaigns tied to product launches, events, recruiting pushes, and strategic initiatives.
Use LinkedIn Recruiter and the broader LinkedIn ecosystem to amplify reach, source talent, and drive relevant traffic.
Measure and report on performance metrics; make data-driven decisions on timing, messaging, and campaign pivots.
Maintain a strong on-site presence to gather content, collaborate with teams, and capture real-time activity.
Use AI tools to accelerate content creation, research, drafting, and optimization without sacrificing voice or quality.