Social Media Coordinator

MISSOURI DEPARTMENT OF CONSERVATION • Jefferson City, MO

1d

About The Position

Act as a statewide spokesperson through various media.

Requirements

• Bachelor’s Degree in Journalism, Public Relations, Natural Resources, or related.
• Three (3) years of progressively responsible professional experience including newsroom experience and environmental reporting, public and/or natural resource management.
• Must maintain a current, valid driver’s license.
• Knowledge to operate a video camera and do basic editing of audio and video.
• Knowledge to use a microcomputer to create and edit documents and scripts, produce titles and edit graphics and communicate using on-line services such as Internet, Compuserve and electronic bulletin boards.
• Excellent communication skills, both verbal and written.
• Ability to actively participate in outdoor activities, and have a working knowledge of fishing and hunting.
• Ability to learn and understand the basic public policy issues of fish, forest, and wildlife management.
• Ability to establish and maintain an effective working relationship with members of the news media, governmental and university officials, school teachers, administrators, civic and environmental leaders, Department personnel and the general public.
• Ability to speak to large groups, and to appear on camera explaining conservation issues to a television audience.
• Ability to exercise judgment and initiative in interpreting Department policies and procedures, delegating responsibilities and managing personal time.
• Ability to frequently travel and stay overnight.
• Ability to work varying hours and shifts, as needed.

Responsibilities

• Develop and schedule engaging content for MDC's social media platforms, including original posts and videos that help followers discover nature and learn more about fish, forest, and wildlife.
• Develop strategies to grow social media engagement and reach, as well as track key performance indicators (KPIs) and metrics to adjust strategies and goals.
• Monitor and respond to comments and messages, foster a positive online community, and build and maintain an active, loyal social media following across MDC's major social media platforms.
• Work closely with MDC staff across regions and branches, as well as marketing, digital media, magazine, and publications to ensure cross promotion of content and ensure that social media messaging alings with MDC's broader strategic goals.
• Tracks new and emerging trends to ensure MDC's social media presence remains consistently relevant, and stays up to date on the latest platform updates and digital tools.
• Ability to create internal and internal communications, as needed, including employee communications, statewide news releases, crisis communications, community presentations, etc.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level