Social Media & Content Strategist - Part Time

Honeyplate•West Haven, CT

10h

About The Position

Honeyplate is a Connecticut-based meal prep and catering company focused on scratch-made, nourishing food that fits into real life. We create food that’s intentional, flavorful, and convenient—and we’re growing fast. We’re looking for someone who understands how content works, not just how to post it. This is a strategy + execution role. As our Social Media & Content Strategist, you’ll be responsible for planning, creating, and managing social content that aligns with our brand, follows platform trends, and drives engagement and sales. You’ll also manage Facebook and Instagram ads and help ensure our content shows up consistently, creatively, and intentionally. You’ll have ownership over how our social presence is planned and executed—working closely with the founder to align content with menus, promotions, and business goals.

Requirements

Strong experience with content strategy, creation, and execution
Excellent skills in short-form video capture and editing
Deep understanding of Instagram, TikTok, and Facebook trends
Experience managing Facebook & Instagram ads
Strong creative instincts and ability to plan content intentionally
Organized, self-directed, and comfortable owning a content calendar

Responsibilities

Develop and maintain a social media content strategy aligned with brand goals and promotions
Plan content themes, formats, and posting cadence
Monitor platform trends, audio, formats, and best practices—and adapt content accordingly
Review performance regularly and adjust strategy as needed
Capture high-quality photo and video content (meals, behind-the-scenes, packaging, lifestyle)
Edit short-form video content for Instagram Reels, TikTok, and Facebook
Create and schedule posts across platforms
Maintain a living content calendar tied to menus and launches
Repurpose content efficiently to maximize output
Manage and optimize Facebook and Instagram ad campaigns
Support promotions, first-order offers, and menu highlights
Test and iterate creative, copy, and audiences
Monitor performance and report on results
Monitor and respond to comments and DMs
Answer questions and guide followers toward ordering when appropriate
Support content creation or promotion related to local partnerships or collaborations
Assist with social execution for community initiatives as needed