Social Media Content Specialist

#REF! • Arlington, TX

3d • Hybrid

About The Position

This position is responsible for the development and placement of content across all Texas Health social properties, internal portals and/or any additional social channels. This position will consult with entity stakeholders in developing new content and features for all online social properties, both internal and external. Develop and deploy content via assigned digital properties and social media channels
Leads development and deployment of content that aligns to organizations business goals and strategic priorities on all social properties and channels, including: o Primary consumer social channels for Texas Health. o Internal employee portals or intranet sites for Texas Health. o All social properties including, but not limited to, Facebook, Twitter, Pinterest, YouTube, blogs, as well as other emerging channels. Writes, edits and create web copy for Texas Health blog. Collaborates with and makes recommendations to Brand Experience team members on content direction and approaches. Update content on business listing sites, internal sites and social properties, using content management system. Direct and oversee graphic additions and new design components to the social sites, ensuring functionality and alignment with brand look, tone and feel. Triage, prioritize and assign requests received from project request system, in close coordination with management. Collaborate with Brand Experience team member to obtain story concepts, images and content. Manage external content-creation vendors and partners and serves as liaison with external advertising agencies on content development. Manage functionality of assigned internal sites and social media channels Manages assigned web properties, internal sites and social properties to ensure functionality, brand compliance and relevance. Manage day-to-day operation of assigned social tools for functionality – including “on-call” duties for crisis situations both technical and related to THR business. Review assigned site content for accuracy and effectiveness. Monitor and triage messages from social monitoring tools and email inboxes as assigned. Analyze assigned site content for SEO best practices. Manage outside vendors, monitor and analyze results Direct interaction with external vendors for content creation/support - including but not limited to search engine marketing, social monitoring tools, online listing tools and others as relevant. Serve as liaison and provide content/support for internal departments that rely on online properties including Recruiting, THRE, Human Resources, the Foundation, etc.. Prepare reports on usage, trends and social analytics for Brand Experience division team members. Act as a content area expert for meetings and presentations. Strategy development relative to digital properties and social media Collaborate with Brand Experience team members to stay abreast of all system and entity communication and marketing strategies to ensure seamless pull-through on digital and social media channels. Participate in strategy planning with other Brand Experience team members to develop social and digital strategies that complement system marketing initiatives, for internal and external audiences. Partner with social media champions for employee-focused communication pull-through.

Requirements

• Bachelor's Degree in Marketing, Business or related field required
• 5 years experience in print or new media required
• Must have experience creating social media content including but not limited to video, graphic and text
• Experience creating social media accounts and pages and be able to manage the settings and related technical issues preferred

Nice To Haves

• Experience with Sprout Social or other social media publishing and monitoring software preferred
• Experience with Meta Business Manager preferred
• Yext or other reputation management platform preferred

Responsibilities

• Develop and deploy content via assigned digital properties and social media channels
• Leads development and deployment of content that aligns to organizations business goals and strategic priorities on all social properties and channels
• Writes, edits and create web copy for Texas Health blog.
• Collaborates with and makes recommendations to Brand Experience team members on content direction and approaches.
• Update content on business listing sites, internal sites and social properties, using content management system.
• Direct and oversee graphic additions and new design components to the social sites, ensuring functionality and alignment with brand look, tone and feel.
• Triage, prioritize and assign requests received from project request system, in close coordination with management.
• Collaborate with Brand Experience team member to obtain story concepts, images and content.
• Manage external content-creation vendors and partners and serves as liaison with external advertising agencies on content development.
• Manages assigned web properties, internal sites and social properties to ensure functionality, brand compliance and relevance.
• Manage day-to-day operation of assigned social tools for functionality – including “on-call” duties for crisis situations both technical and related to THR business.
• Review assigned site content for accuracy and effectiveness.
• Monitor and triage messages from social monitoring tools and email inboxes as assigned.
• Analyze assigned site content for SEO best practices.
• Direct interaction with external vendors for content creation/support - including but not limited to search engine marketing, social monitoring tools, online listing tools and others as relevant.
• Serve as liaison and provide content/support for internal departments that rely on online properties including Recruiting, THRE, Human Resources, the Foundation, etc..
• Prepare reports on usage, trends and social analytics for Brand Experience division team members.
• Act as a content area expert for meetings and presentations.
• Collaborate with Brand Experience team members to stay abreast of all system and entity communication and marketing strategies to ensure seamless pull-through on digital and social media channels.
• Participate in strategy planning with other Brand Experience team members to develop social and digital strategies that complement system marketing initiatives, for internal and external audiences.
• Partner with social media champions for employee-focused communication pull-through.

Benefits

• Benefits include 401k, PTO, medical, dental, Paid Parental Leave, flex spending, tuition reimbursement, Student Loan Repayment Program as well as several other benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees